Whether it's in the hands of animated polar bears or Santa Claus, there's one thing you'll find in nearly all ads for Coca-Cola: the characteristic glass bottle. Most Americans don't drink soda out of the glass bottles seen in Coke's ads anymore. But this week, the company is celebrating a century of the bottle that's been sold in more than 200 countries.
Flash back to 1915, when a bottle of Coca-Cola cost just a nickel. As the soft drink gained in popularity, it faced a growing number of competitors—counterfeits even trying to copy Coke's logo. So, according to Coca-Cola historian Ted Ryan, the company decided to come up with packaging that couldn't be duplicated.
A product request was sent to eight different glass makers. Workers at the Root Glass Company got the request and began flipping through the encyclopedia at the local library, landing on cocoa seed. Though cocoa seed is not an ingredient of the soda, they designed their bottle based on the seed's shape and large middle. It won over Coke executives in Atlanta and would go on to receive its own trademark, spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.
It was 100 years ago this week that the bottle earned a patent. By World War II, Coke bottle sales had ballooned into billions. Americans mostly consume Coke out of aluminum or plastic today, but the glass bottle remains a symbol of America that's readily recognized around the world.