M: Have you decided yet what your end-of-semester business project will be on?
W: Yes. How about you?
M: Yes. Go on. You go first.
W: I am going to do it about beef.
M: Beef?
W: Yeah, beef. I'm going to design a business case study for a cow farm that supplies beef for the domestic market.
M: Well, that sounds very interesting and original. Wherever did you get that idea?
W: I don't know. It just came to me, I guess. But think about it. Beef consumption has been rising strongly over the past 20 years. As the economy continues to grow, consumer demand is expected to continue to increase for the foreseeable future. And currently, most of the beef is imported, which brings with it added fees. So why not raise cattle here?
M: Of course. Makes perfect sense. There's plenty of land out west. So, if done right, it should be very profitable to raise our own cattle.
W: Exactly.
M: Seriously, that sounds like a great idea. You should genuinely look into it once we get our degrees.
W: Thanks. So, your turn now. What are you doing your case study on?
M: I was thinking about a car wash, but it now seems like such a boring notion after hearing your brilliant idea.
W: That's cool. I could see that working. After all, there's plenty of cars about and those aren't going away any time soon. While many people don't care how their car looks, many other people do. You got yourself a vast and continual market.
M: Right. So the idea is a large self-cleaning car wash, but I mean really big and well-outfitted like they have in America. I was thinking of having it cater to high-end consumers in large cities. It could charge a profitable markup by offering just a bit more technical equipment and professional service than competitors.