Shortly after he took over the Reader's Digest Association in 1984, George Grune unlocked the company's boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune's leadership, Reader's Digest was going to be different. True to his word, Grune has shaken up the culture here. To get an idea of the culture we're talking about, consider the boardroom Grune opened up. It has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine's corporate logo. It sits on 127 acres of well-trimmed lawns.
The editor's office used to be occupied by founder DeWitt Wallace, who, along with his wife, Lila Acheson Wallace, launched Reader's Digest in 1922 with condensed articles from other publications. It has become the world's most widely read magazine, selling 28 million copies each month in 17 languages and 41 different editions. The Wallaces, both children of church ministers, had a clearly defined formula for their "little magazine" as Reader's Digest was originally subtitled. Articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn't accept advertising in the US edition until 1955 and even then they didn't allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. It started as a mom-and-pop operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of their employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey at Thanksgiving and Fridays off in May.
This cozy workplace no longer exists here. The Wallaces both died in their nineties in the early 1980s. George Grune, a former ad salesman who joined Reader's Digest in 1960, has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers. Especially hard hit were the blue- and pink-collar departments such as subscription fulfillment.