W: Jack, sit down and listen. This is important. We'll have to tackle the problems of exporting step by step. And the first move is to get an up-to-date picture of where we stand now.
M: Why don't we just concentrate on expanding here at home?
W: Of course, we should hold on to our position here. But you must admit the market here is limited.
M: Yes, but it's safe. The government keeps out foreigners with import controls, though I must admit I feel sure we could hold our own against foreign bikes.
W: I agree. That's why I'm suggesting exporting, because I feel we can compete with the best of them.
M: What you are really saying is that we'd make more profit by selling bikes abroad, where we have a cost advantage and can charge higher prices.
W: Exactly.
M: But, wait a minute. Packaging, shipping, financing, etc. will push up our costs and we could end up no better off, maybe worse off.
W: OK. Now there are extra costs involved. But if we do it right, they can be built into the price of the bike and we can still be competitive.
M: How sure are you about our chances of success in the foreign market?
W: Well, that's the sticky one. It's going to need a lot of research. I'm hoping to get your help. Well, come on, Jack. Is it worth it, or not?
M: There'll be a lot of problems.
W: Nothing we can't handle.
M: Um… I'm not that hopeful. But, yes, I think we should go ahead with a feasibility study.
W: Marvelous, Jack. I was hoping you'd be on my side.