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2023年考研英语一真题 Section II Part C
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2023年考研英语一真题 Section II Part C

议论文 · 英译汉（划线句子翻译） · 真题文章逐层精读

节选自 Marketing:A Very Short Introduction《市场营销极简人门》一书的第八章 The Changing Nature of Marketing(市场营销的变化内涵)。

本页是 2023年考研英语一真题 Section II Part C 文章的精读视角页——这篇议论文全文 408 词、3 段，CEFR 难度 C1（C1 级在考研英语一文章中占 90%），作者立场为「客观中立」；英文原文之外，本篇已有的 11 项精读维度逐项展开，其中能迁移到其他考研英语真题文章的判断方法（篇章结构、修辞、言外之意、作者态度、体裁速判）随各维度一并讲透。

精读最佳实践

本页解析里的段号（P1）都可以点——点一下，原文在顶部翻开并定位到该段，解析引用的原文同步标亮；合上原文，你还停在刚才读到的位置。点 P1 试试。

PASSAGE · 文章原文

3 段英文原文

以下为2023年考研英语一真题 Section II Part C 的英译汉（划线句子翻译）原文，共 3 段。左侧 P1–P3 是段落编号——本页全部解析（结构、逐段、修辞、自检题）都以它为坐标回指原文，点击解析里的段号，原文即在顶部翻开并定位到该段、引用的原文同步标亮；合上原文仍停在当前阅读位置。原文保持卷面形态，不带翻译与标注。

There has been some exploration around the use of artificial intelligence (AI) in digital marketing. For example, AI can be used to analyse what type of advertising content or copy would be appropriate to "speak" to a specific target customer group by revealing information about trends and preferences through the analysis of big data. AI can also be used to identify the lifestyle choices of customers regarding their hobbies, favourite celebrities, and fashions to provide unique content in marketing messages put out through social media. At the same time AI can also be used to generate content for social media posts and chat sites.

The main disadvantage of using AI to respond to customers is that there are concerns about trusting personal interactions to machines, which could lead not only to the subsequent loss of interpersonal connections, but also to a decrease in marketing personnel. Some believe that AI is negatively impacting on the marketer's role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information. By allowing AI to develop content some brand marketers may find that they are losing control over the brand narrative. Algorithms used to simulate human interactions are creating many of these concerns, especially as no-one is quite sure what the outcomes of using AI to interact with customers will be.

For AI to be successful, data needs to be accessible, but the use of personal data is becoming more regulated and the automated sharing of data is becoming more difficult. If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication. Therefore, unless customers are prepared to sign release agreements, the use of AI may become somewhat restricted in the future. Not only can AI help to create the marketing content, but it can also provide a non-intrusive way of delivering the content to the target customers. Data can be gathered on where the customer can be engaged, such as location, devices used, website interactions, and sites visited, to display marketing messages in appropriate forms, including emails, social media posts, pop-up advertisements, and banners at an appropriate frequency. The non-intrusive delivery of the marketing messages in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.

PARAGRAPHS · 逐段精读

3 段逐段主旨与解读

逐段拆解2023年考研英语一真题 的这篇原文——每段给出英文段落主旨、段落标题与中文解读，并提炼一条「这段为什么这样读」的具体方法。

  1. P1

    The Marketing Benefits of AI

    AI benefits digital marketing by analyzing customer data, personalizing messages, and generating online content.

    本段在全文中承担 introduction and benefit presentation 的作用，先展示 AI 在数字营销中的实际价值。它为后文的 disadvantages、privacy concerns 和 delivery challenges 建立对照，使文章形成先介绍 benefits、再讨论 limitations 的 argumentative structure。

    合并三个AI应用例子
  2. P2

    The Human and Professional Costs of AI

    AI-driven customer interaction may reduce human connection, creativity, jobs, and brand control despite lowering costs.

    本段在全文中承担 presenting limitations and risks 的作用，与第一段的 benefits 形成明显对比。它具体展开全文主旨中的 loss of human connection 和 reduced creativity，并进一步补充 job reduction、brand-control problems 以及 uncertainty，使读者认识到 AI 的问题不仅是技术层面的，也是 social and professional 的。

    抓住让步后的风险清单
  3. P3

    Data Access and Non-Intrusive Delivery

    AI marketing depends on accessible customer data and must balance targeted delivery with privacy and non-intrusive communication.

    本段在全文中承担 deepening the argument and presenting the final challenge 的作用。它把第二段关于 trust and uncertainty 的讨论推进到 data privacy、customer consent 和 communication frequency，并指出 AI 的成功不仅取决于技术能力，还取决于客户是否愿意提供数据以及营销信息是否足够 respectful and non-intrusive。因此，本段完成了全文主旨中 data privacy regulations 和 non-intrusive delivery 两项关键挑战的展开。

    连接数据限制与投放难题
SELF CHECK · 段落自检题

3 道逐段细节自检题

针对2023年考研英语一真题这篇原文，每段配 1 道细节题（ 1 个正确项 + 5 个干扰项 ，由懒笔记精读引擎基于本段命制，非试卷原题）。 选项默认中性；点「显示答案与解析」展开正确项、解析与最快解法，现代浏览器会同步高亮正确选项。

  1. 第 1 段 定位词 artificial intelligence target customer group

    How can artificial intelligence assist marketers in engaging with a specific target customer group?

    • A By replacing human copywriters to reduce operational costs.
    • B By strictly limiting the frequency of social media posts.
    • C By revealing customer trends and preferences via big data analysis.
    • D By interacting with celebrities to endorse specific fashions.
    • E By ensuring the privacy of personal information during analysis.
    • F By focusing solely on the lifestyle choices of older customers.
    显示答案与解析 收起答案与解析

    正确答案：C

    该选项是对原文 analyse what type of advertising content or copy would be appropriate 的 paraphrase，抓住了 big data 这个 underlying mechanism，并准确复现了 information about trends and preferences 这一核心 outcome。

    技术路径匹配法 通过 scanning 题干中的 target customer，直接在文首寻找 first example，并锁定与其紧密相连的 technical tool (big data)，这种 logic-linkage 能够避开干扰项中关于 cost 或 interaction 的 secondary discussion。

  2. 第 2 段 定位词 interpersonal connections concern

    What is a major concern regarding the use of AI in customer interaction?

    • A The immediate increase in marketing operational costs.
    • B The absolute certainty about the outcomes of using AI.
    • C The improvement of human creativity in the workplace.
    • D The potential erosion of interpersonal connections and brand narrative control.
    • E The requirement for all customers to use chat sites.
    • F The rejection of AI tools by brand marketers for being too slow.
    显示答案与解析 收起答案与解析

    正确答案：D

    它综合了段落中 loss of interpersonal connections 和 losing control over the brand narrative 两个 points。使用了 erosion 作为 loss 的 high-level synonym，完全符合原文的 negative tone。

    情感极性过滤法 快速寻找 negative modifiers。在 第2段 中看到 loss, decrease, reducing, losing 等负面动词，将其与选项中的 negative concepts (erosion, control loss) 匹配。凡是提到 positive effects 的选项直接排除。

  3. 第 3 段 定位词 function effectively data

    Under what condition might AI fail to function effectively in marketing?

    • A When AI becomes too non-intrusive for customers to notice.
    • B If data sharing becomes an automated process without regulation.
    • C When marketers use too many pop-up advertisements.
    • D If AI is unable to track the physical location of devices.
    • E If customers refuse to participate in data sharing agreements.
    • F When customers prefer traditional banners over digital ones.
    显示答案与解析 收起答案与解析

    正确答案：E

    它完美对应了原文 unless customers are prepared to sign release agreements 和 If customers are not willing to share data。将原文的 conditional statement 转化为了 options 中的 situational condition。

    逻辑连词穿透法 锁定 logical conjunctions。快速定位 If 和 unless 引导的从句。原文中 If customers are not willing... AI will be starved 直接对应了题干的 function effectively。直接找与 willingness 或 agreement 相关的选项。

STRUCTURE · 篇章结构

3 个意群的议论文骨架

按议论文 的行文骨架切分意群，每个意群标注它覆盖的段落与对主旨的作用——逐段读完后回到这里俯瞰全篇，能看清作者为什么按这个顺序行文。

  1. 引言 P1

    AI在数字营销中的应用探索

    这个 introductory paragraph 介绍了 AI 在 digital marketing 中的 exploration 和 applications,包括通过 big data analysis 来 analyse advertising content,识别 customer lifestyle choices 来提供 unique content,以及 generate content for social media,整体呈现 AI 的 positive capabilities 和 practical uses

    作为 introduction,这个意群 establishes the topic 并展示 AI 在 marketing 中的 potential benefits,为后文讨论 challenges 和 concerns 搭建 foundation,通过列举 concrete applications 让读者理解 what AI can do,从而更好地理解后续的 disadvantages 和 limitations

    列举AI营销的具体应用场景
  2. 分论点 P2

    AI应用的人际与职业挑战

    这个 supporting argument 聚焦于 the main disadvantage,specifically addressing concerns about trusting personal interactions to machines,导致 loss of interpersonal connections 和 decrease in marketing personnel。段落讨论 negative impacts on marketer's role,包括 reducing creativity 和 removing jobs,同时提到 brand marketers 可能 lose control over brand narrative,最后指出对 algorithms simulating human interactions 的 uncertainty about outcomes

    作为 first major argument,这个意群 shifts from introduction 到 critical analysis,通过 'main disadvantage' 这个 clear topic sentence 引出 human connection 和 creativity 的 concerns。它 balances 前文的 positive view,体现 argumentative essay 需要 present multiple perspectives 的特征,为 establishing 主旨中的 'critical challenges' 提供 substantial evidence and reasoning

    揭示失去人际连接和创造力下降问题
  3. 分论点 P3

    数据监管与非侵入式传递的双重挑战

    这个 supporting argument 讨论两个 interconnected challenges:首先指出 data regulations 使得 personal data 变得 less accessible,如果 customers not willing to share data,AI 将 be starved of essential information 无法 function effectively;然后转向 solution perspective,说明 AI can provide non-intrusive delivery 通过 gather data on customer engagement 来 display marketing messages,但强调 non-intrusive delivery sensitive to customer needs 是 one of the critical challenges

    作为 second major argument,这个意群 introduces a different dimension of challenges——从 human impact 转向 technical and regulatory constraints。通过讨论 data privacy regulations 和 delivery methods,它 completes the picture of obstacles,与主旨中的 'data privacy regulations' 和 'non-intrusive delivery methods' 直接对应,并且 demonstrates 即使 AI has solutions,implementation 仍面临 balancing automation with customer trust 的 fundamental tension

    阐述数据隐私法规限制和传递方式难题
MAIN IDEA · 速判主旨

4 步定位这篇文章的主旨

不读完全篇也能锁定主旨——以下 4 步按2023年考研英语一真题 这篇原文的实际行文顺序给出，每步说明看哪里、看出什么，可直接迁移到其他考研英语文章。

  1. 首段定位话题与范围 P1

    议论文的 opening paragraph 通常会 introduce the topic 并建立 context，虽然不一定直接 state the thesis，但会框定 discussion scope。这篇文章首段用 examples 展示 AI 的 uses，为后续的 balanced discussion 奠定基础

  2. 捕捉转折与负面标记 P2 P3

    议论文常用 balanced structure 来 present both sides。当首段展示 applications 后，subsequent paragraphs 出现 disadvantage、concern 等词时，说明作者在 presenting limitations，这些 contrasting points 必然是 thesis 的 essential components

  3. 各段核心观点提取 P1 P2 P3

    议论文的每个 body paragraph 通常有一个 main point，supporting details 和 examples 都是为 main point 服务的。识别 main point 需要区分 what vs. how：what the paragraph argues (core claim) vs. how it supports the argument (examples, evidence)

  4. 整体结构与立场综合 P1 P2 P3

    议论文的 thesis 应该 reflect the overall argumentative structure。如果文章用相当篇幅讨论 both sides，主旨就不能只提一方。识别 structure pattern (problem-solution, cause-effect, compare-contrast, pro-con) 能帮助预测 thesis 的 logical form

主旨信号词 main disadvantage P2 concerns P2 critical challenges P3 loss P2 regulated P3 non-intrusive P3

MAIN IDEA · 主旨

这篇文章在说什么

人工智能通过数据分析和内容生成为数字营销带来显著优势,但面临关键挑战,包括人际联系的丧失、创造力下降、数据隐私法规限制,以及需要在自动化与客户信任之间取得平衡的非侵入式内容传递方式。
AI offers significant benefits in digital marketing through data analysis and content generation, but faces critical challenges including loss of human connection, reduced creativity, data privacy regulations, and the need for non-intrusive delivery methods that balance automation with customer trust.
WORD INFERENCE · 生词推断

4 个生词的上下文推断

不查词典，只用文中线索推出词义——每个词给出推断出的释义与 完整推理链。已收录进考研英语高频真题词集的单词可点击进入词条页。

  • narrative 叙事、故事线、(品牌)叙述框架

    让我们把这些 clues 串联起来。首先,从 context 来看,brand marketers 需要 control 的是 brand 对外传递的某种表达;其次,从 word formation 分析,narrative 和 narrate、narrator 有关,指向 telling or describing 的概念;最后,它和 content 并列出现但层次更高,应该是指 content 所构成的整体 story 或 message framework。综合这三条 clues,我们可以推断 narrative 指的是 brand 向外讲述的完整故事或叙事框架,是 brand 通过各种 content 构建的整体形象和信息。

    搭配关系+构词拆解+语义场定位
  • intrusive 侵扰的、打扰的、强行闯入的

    现在我们来整合这些 evidence。从 prefix analysis,non- 告诉我们要理解反面含义;从 context clues,non-intrusive 与 sensitive to customer needs 和 appropriate frequency 并列,说明 intrusive 是违背这些原则的;从 morphology,intrus- 包含 entering 或 invading 的意味。把这三点结合,intrusive 在 marketing context 中指的是那种 forcefully entering customer space、ignoring their preferences、causing disturbance 的 aggressive approach。这种方式就像不请自来的 unwelcome guest。

    否定词对比+搭配模式+词根验证
  • starve (使)挨饿、(使)缺乏、(使)得不到必需品

    让我们把这几条 threads 编织在一起。从 cause-effect structure,不 share data 导致被 starved,这是 deprivation;从 severity of consequences,会让 AI 无法 function effectively,说明这种 deprivation 非常严重;从 metaphorical context,data 对 AI 就像 food 对 living beings,被 starved 意味着得不到维持运转的 essential resources。综合来看,starve 表示因缺乏 essential things 而处于 severe deprivation 的状态,原意指挨饿,这里 metaphorically 用来表示 AI 因得不到 data 而无法存续。

    句法结构+效果倒推+隐喻映射
  • simulate 模拟、模仿、仿真

    现在我们整合这些 insights。从 syntactic role,algorithms 用某种方式处理 human interactions;从 contextual contrast,这是 machines 试图 replicate 原本属于 humans 的 behaviors,但不是 genuine human actions;从 morphological clues,simul- 指向 similarity 或 likeness 的创造。把这些 pieces 拼在一起,simulate 的意思就清楚了:it means to create an artificial version that resembles the real thing,用 algorithms 来 imitate 或 reproduce human interactions 的 appearance and behavior,虽然本质上它们不是 authentic human interactions。这是一种 artificial replication。

    施受关系+真伪对比+词根语义家族
RHETORIC · 修辞手法

4 处修辞手法与仿写

每处修辞给出它在本文的具体用法、同类信号词清单与一份可直接套用的 写作仿写建议——读完能认，也能写。

  • 举例论证

    P1

    作者在第一段用了 three specific examples 来展示 AI 在 digital marketing 中的应用：第一个是 analyze advertising content 和 target customer groups，第二个是 identify lifestyle choices 比如 hobbies 和 celebrities，第三个是 generate content for social media。这些 concrete examples 让抽象的 AI application 变得 tangible and relatable，帮助读者建立对 AI benefits 的 clear understanding，为后续讨论 challenges 打下基础。

    信号词 For example For instance such as including to illustrate specifically namely in particular take... as an example

    仿写： 当你要论证某个 technology 或 concept 的 practical value 时，想想：我能给出哪些 real-world scenarios？比如论证 online education 的优势，你可以举例：students in remote areas can access quality courses，working professionals can learn at flexible hours，learners can replay difficult content。记住要用 'For example' 或 'such as' 引出例子。模版：[Topic sentence]. For example, [specific case 1]. [Further explanation]. Additionally, [specific case 2], and [specific case 3].

  • 对比论证

    P2

    第二段呈现了 AI 的 two opposing perspectives：一方面是 negative impacts 包括 loss of interpersonal connections、decrease in marketing personnel、reducing creativity，另一方面是 positive aspects 像 reducing costs 和 creating new information。这种 contrasting views 揭示了 AI application 的 complexity and controversy，呼应主旨中提到的 benefits 与 challenges 之间的 tension，让读者意识到这不是 black-and-white issue。

    信号词 but however on the other hand in contrast whereas while conversely on the contrary nevertheless yet although

    仿写： 当讨论某个 controversial topic 时，主动寻找 opposing viewpoints。比如论证 social media 的影响，你可以写：On one hand, social media connects people globally and facilitates information sharing. On the other hand, it can lead to addiction and privacy concerns。关键是用 contrastive markers 来 structure your argument。模版：[Topic] presents both advantages and disadvantages. On the one hand, [positive aspect 1] and [positive aspect 2]. However/On the other hand, [negative aspect 1] and [negative aspect 2].

  • 因果论证

    P3

    第三段建立了多层 causal chains：首先是 data regulation 导致 automated sharing 变 difficult，然后是 customers not willing to share data 会让 AI be starved of information，最终导致 AI cannot function effectively。这个 logical progression 解释了为什么 data privacy 是 critical challenge，直接支撑主旨中提到的 data privacy regulations 这个 obstacle。Through this reasoning chain，作者揭示了 interconnected nature of the problems。

    信号词 lead to result in cause therefore consequently thus as a result because since if... then so

    仿写： 构建因果论证时要建立 clear logical chain。比如论证 climate change 的影响，你可以写：Rising temperatures lead to ice melting, which results in sea level rise, therefore threatening coastal cities。关键是每一步都要有 clear connection。模版：[Cause] leads to/results in [Effect 1]. This, in turn, causes [Effect 2]. Therefore/Consequently, [Final outcome]. If [negative condition], then [negative consequence].

  • 比喻修辞

    P3

    第三段用了 'AI will be starved of essential information' 这个 metaphor，把 AI 比作需要 food 的 living organism。这个 vivid imagery 让抽象的 data dependency 变得 concrete and relatable，强化了 data 对 AI 的 critical importance，呼应主旨中 data privacy regulations 作为 challenge 的 severity。这个 figurative language 比直说 'AI needs data' 更有 emotional impact。

    信号词 starved of like as is... of metaphorically figuratively resembles similar to

    仿写： 使用比喻时要选择 familiar and relatable images。比如论证 innovation 的重要性，你可以写：Without innovation, companies become stagnant water，或 Innovation is the oxygen that keeps businesses alive。关键是找到 appropriate vehicle（喻体）来 illuminate your tenor（本体）。模版：[Abstract concept] is like [concrete image]. [Further explanation of similarity]. Just as [vehicle behavior], [tenor behavior].

IMPLIED MEANING · 言外之意

6 处话里有话

作者没有明说、但靠信号词传递出来的态度与暗示——每处给出原文片段、信号词类型与解读。

  • AI营销应用的局限性暗示

    P1
    AI can be used to analyse what type of advertising content... AI can also be used to identify the lifestyle choices... AI can also be used to generate content

    模糊限制语 can be used to can be could be may be might be would be seems to

    第一段虽然 superficially 在 listing AI 的 marketing applications,但通过 repeatedly 使用 'can be used to' 这种 possibility modal,作者实际上在 implying 这些只是 theoretical capabilities 而非 proven successes。这为 main thesis 服务:AI 虽有 benefits 但面临 critical challenges。这种 subtle undermining 在段首就 planted seeds of doubt,preventing readers 形成对 AI 的 overly optimistic view,为第二段的 explicit disadvantages 做了 natural transition。

  • AI威胁的双面承认

    P2
    Some believe that AI is negatively impacting on the marketer's role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information

    让步转折类 but they are aware that but however yet although though even though

    这个 sentence 表面上 presents 一个 balanced view,但 'but' 之后的内容 ('reducing costs and creating new information') 实际上 undermines 前面的 serious concerns。言外之意是:虽然 AI 带来 creativity reduction 和 job losses 这样的 fundamental problems,但 business world 最终会因为 cost efficiency 而 adopt it anyway。这 reinforces 文章 main thesis 中的 tension:AI 的 benefits 和 challenges 之间存在 inherent conflict,而且这个 conflict 可能 unresolved,因为 economic pressures 会 override human concerns。这为第三段讨论 regulation 和 data privacy 的 necessity 提供了 justification。

  • 算法不确定性的担忧暗示

    P2
    Algorithms used to simulate human interactions are creating many of these concerns, especially as no-one is quite sure what the outcomes of using AI to interact with customers will be

    强调递进加模糊限制语 especially as no-one is quite sure especially as particularly since notably because above all since no-one is sure uncertain whether

    这个 phrase 的言外之意极其 significant:它 reveals 当前 AI deployment 在 marketing 中是一种 uncontrolled experiment,连开发者和使用者都 unclear about consequences。'No-one is quite sure' 这种 sweeping statement 暗示整个 industry 在 moving forward blindly,这 directly supports 文章 main thesis 中关于 'critical challenges' 的部分。作者通过 emphasizing this uncertainty 来 justify 第三段中提出的 regulatory concerns 和对 data sharing 的 restrictions。这个 implication 告诉读者:AI 的 adoption 不仅面临 technical challenges,更面临 fundamental unknowns,making regulation 和 cautious approach 成为 necessary responses。

  • AI功能受限的条件依赖

    P3
    If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve

    条件句式的负面后果 If... will not be able to if... will not unless... cannot without... would fail in the absence of... will be unable to should... not... will were... not to... would

    这个 conditional sentence 表面上在 describing 一个 hypothetical scenario,但结合前一句 'data is becoming more regulated and automated sharing is becoming more difficult',言外之意是:这个 'if' scenario 很可能会 become reality。'Starved of essential information' 这种 strong metaphor 进一步 emphasizes AI 对 data 的 absolute dependency。这 directly supports main thesis 中的 'data privacy regulations' 作为 critical challenge。作者通过这个 seemingly neutral conditional 实际上在 predicting AI marketing 的 limited future effectiveness,因为 regulatory trends 和 customer reluctance 正在 creating exactly 这种 data scarcity scenario。这为结论中的 'restricted future' 提供了 logical foundation。

  • AI发展的监管限制预警

    P3
    Therefore, unless customers are prepared to sign release agreements, the use of AI may become somewhat restricted in the future

    条件让步加委婉表达 unless... may become somewhat restricted unless if not without failing which may become could become

    这个 sentence 使用 'therefore' 作为 logical conclusion,但通过 'may' 和 'somewhat restricted' 进行 hedging,言外之意是:作者确信 AI 会被 significantly limited,但用 mild language 来 present 这个 prediction 以 maintain academic tone。'Unless customers are prepared to sign release agreements' 这个 condition 在当前 privacy-conscious environment 下很 difficult to meet,所以这个 'unless' clause 实际上在 predicting a likely scenario of restriction。这 perfectly supports main thesis 中 'data privacy regulations' 作为 critical challenge,并 foreshadows 第三段后半部分提出的 non-intrusive delivery 的 necessity。作者通过这种 careful wording 在 concluding AI's marketing future 会面临 significant constraints,而不会显得过于 pessimistic。

  • 营销挑战的根本困境揭示

    P3
    The non-intrusive delivery of the marketing messages in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer

    委婉强调的评价性表达 one of the critical challenges one of the critical one of the key one of the major among the most important a significant challenge a crucial issue

    这个 concluding sentence 通过 'one of the critical challenges' 这个 careful phrasing,言外之意是:non-intrusive delivery 不是 isolated technical issue,而是 reflects AI marketing 面临的 fundamental dilemma - 如何在 automation efficiency 和 customer trust 之间 balance。'Sensitive to the needs of target customers' 这个 phrase echoes 前文关于 'trusting personal interactions to machines' 和 'loss of interpersonal connections' 的 concerns。作者将它 positioned 为 'critical challenge' 实际上是在 summarizing 全文的 central tension:AI 可以 deliver content efficiently,但 how to do so without alienating customers 仍是 unresolved problem。这 reinforces main thesis 的 'balance automation with customer trust' 部分,indicating AI marketing 的 success 不仅取决于 technical capabilities,更取决于能否 address these human-centered concerns。

AUTHOR ATTITUDE · 作者态度

作者态度：客观中立

结论先行：本文作者态度为客观中立（ Cautiously Balanced）。下面是按步骤还原的判断过程与文中的态度信号词。

  1. 段落功能分布 P1 P2 P3

    这个 step 能帮助我们 identify 作者是在 advocate 某个 viewpoint，还是在 objectively analyze 一个 phenomenon。如果 article 既提到了 advantages 又提到了 disadvantages，这是 neutral attitude 的第一个 signal。

  2. 情态动词与模糊限制语 P1 P2 P3

    这个 approach 让我们 distinguish between reporting facts 和 expressing opinions。如果 author 说 'can be used to' 而不是 'should be used to'，用 'concerns about' 而不是 'serious problems with'，这显示了 objective reporting 的 stance。

  3. 观点空间分配 P2 P3

    这能 reveal 作者的 underlying bias 或 neutrality。如果 article 用 'some believe' 来 introduce negative views，但用 factual statements 来 present positive views，可能显示 subtle preference。但如果 both sides 都被 equally elaborated，这 confirms balanced attitude。

  4. 结论性质判定 P3

    这个 final check 能 confirm 作者的 overall stance。如果 ending 强调 'challenges' 和 'if' conditions 而不是 solutions 或 endorsements，这 reinforces 作者的 cautious 和 neutral position。

文中的态度信号词

  • can be used P1

    这个 modal verb 'can' 表示 possibility 和 capability，而不是 necessity 或 obligation。它让 statement 保持 neutral 和 descriptive，因为 author 只是 indicating 什么是 possible，而不是 arguing 什么 should happen。

    同类词 can also be used may could might is able to

  • concerns about P2

    'Concerns' 是一个 hedged expression，它 acknowledges negative aspects 但用 neutral language。作者不说 'problems' 或 'dangers'，而是说 'concerns'，这 creates distance 并 maintains objectivity。

    同类词 worries about questions about doubts about uncertainty regarding apprehensions about

  • some believe P2

    这个 attribution phrase 让 author distance themselves from the viewpoint。通过说 'some believe' 而不是直接 state the claim，author 在 reporting others' opinions 而不是 endorsing them，这是 neutral reporting 的 hallmark。

    同类词 others think many argue critics suggest proponents claim it is said that

  • At the same time P1

    这个 transitional phrase 表示 author 在 add 另一个 perspective 或 aspect，不是 contrast 而是 accumulation。它 shows 作者在 build a comprehensive picture 而不是 argue for one side。

    同类词 meanwhile simultaneously in addition also furthermore

  • challenges P3

    'Challenges' 是一个 neutral-to-moderate term，它 acknowledges difficulties 但不 catastrophize。和 'crises' 或 'failures' 相比，'challenges' 保持了 balanced tone 并 suggests 这些是 solvable problems。

    同类词 difficulties obstacles hurdles issues complexities

  • if P3

    Conditional 'if' structures 表示 uncertainty 和 contingency。作者在 present scenarios 而不是 predictions，这 maintains openness 并 avoids definitive judgments。

    同类词 unless provided that in case on condition that supposing

GENRE · 速判体裁

30 秒判定这是一篇议论文

体裁决定读法与出题套路。以下判断步骤与标志词全部以本文为例，可直接迁移到其他考研英语 真题文章。

如何快速判断这是一篇议论文？

  1. 争议话题识别 P1

    在 第1段 中,作者直接 introduce 了 AI in digital marketing 这个话题,但这只是 background information,还没有明确的 argumentative stance。说明文也会这样铺陈背景,所以这一步只能初步判断 topic 的性质,还不能确定是议论文。需要继续往下看作者是否会 express opinion 或者 argue for/against something。

  2. 评价性词汇定位 P2

    在 第2段 中,作者大量使用了'main disadvantage', 'concerns about', 'negatively impacting', 'loss of' 这些明确的 negative evaluation words。这种 explicit judgment 是议论文的 hallmark,因为说明文会保持 neutral tone 去 explain facts,而新闻报道即使有 opinion,也会通过 quote sources 而不是 direct evaluation。这一步基本可以确定是议论文。

  3. 论证结构识别 P1 P2 P3

    通观全文,第1段 provides background,第2段 presents disadvantages and concerns (这是 argument),第3段 discusses challenges 和 potential restrictions (这是 further argumentation)。整个 structure 是在 building a case about AI's limitations and challenges,而不是 neutrally explaining how AI works。说明文的 structure 会是 classification, process, or definition pattern,新闻报道是 inverted pyramid structure。这种 argument-building structure 确认了是议论文。

  4. 写作意图判定 P1 P2 P3

    这篇文章的 overall purpose 很明显是在 present concerns and challenges about AI in marketing,试图让 readers recognize the problems 和 limitations。作者通过 highlighting disadvantages (第2段) 和 discussing restrictions (第3段) 来 shape reader's perspective,这是 persuasive intent。如果是说明文,会 equally present how AI works without emphasizing problems。如果是新闻,会 focus on recent events 而不是 general evaluation。所以这是典型的 argumentative essay。

哪些词暴露了议论文体裁？

  • concerns about P2 立场表态词 worries about fears that doubts whether questions arise skepticism about
  • Some believe that P2 观点引导词 Some argue that Critics claim that Proponents suggest that Many contend that Opponents maintain that
  • but P2 论证逻辑连接词 however yet nevertheless nonetheless although
  • The main disadvantage P2 立场表态词 The primary drawback A major concern A significant problem The key advantage The main benefit
  • could lead to P2 论证逻辑连接词 may result in might cause can bring about would contribute to could give rise to
  • not only...but also P3 论证逻辑连接词 not just...but both...and on the one hand...on the other hand besides moreover
  • Therefore P3 论证逻辑连接词 Thus Hence Consequently As a result For this reason
  • one of the critical challenges P3 立场表态词 a major issue a key problem a significant concern a crucial question an important consideration
SENTENCE INSIGHTS · 句子精讲

9 句真题句逐层精讲

下列真题句各有独立的句子解析页——中文翻译、结构树逐层拆解、成分与时态、考点讲解与真题高频词。点击句子进入完整解析。

FAQ · 常见问题

关于 2023年考研英语一真题 Section II Part C 的常见问题

2023年考研英语一真题 Section II Part C 文章 的原文出自哪里？
节选自 Marketing:A Very Short Introduction《市场营销极简人门》一书的第八章 The Changing Nature of Marketing(市场营销的变化内涵)。
2023年考研英语一真题 Section II Part C 文章的主旨是什么？
人工智能通过数据分析和内容生成为数字营销带来显著优势,但面临关键挑战,包括人际联系的丧失、创造力下降、数据隐私法规限制,以及需要在自动化与客户信任之间取得平衡的非侵入式内容传递方式。（英文表述：AI offers significant benefits in digital marketing through data analysis and content generation, but faces critical challenges including loss of human connection, reduced creativity, data privacy regulations, and the need for non-intrusive delivery methods that balance automation with customer trust.）
2023年考研英语一真题 Section II Part C 文章是什么体裁？难度如何？
体裁为议论文，作者立场是客观中立（Cautiously Balanced）。CEFR 难度 C1，全文 408 词、3 段；在考研英语一全部 102 篇真题文章中，C1 级共 92 篇（占 90%）。
2023年考研英语一真题 Section II Part C 文章的篇章结构是怎样的？
全文 3 段按议论文骨架分为 3 个意群：引言 · 第1段——AI在数字营销中的应用探索；分论点 · 第2段——AI应用的人际与职业挑战；分论点 · 第3段——数据监管与非侵入式传递的双重挑战。
2023年考研英语一真题 Section II Part C 文章的作者态度是什么？
作者态度是客观中立（Cautiously Balanced）。判断路径：段落功能分布 → 情态动词与模糊限制语 → 观点空间分配 → 结论性质判定；文中的态度信号词包括 can be used（第1段）、concerns about（第2段）、some believe（第2段）、At the same time（第1段）、challenges（第3段）、if（第3段）。
2023年考研英语一真题 Section II Part C 文章中有哪些值得积累的生词？
按文中出现顺序共 4 个：narrative（叙事、故事线、(品牌)叙述框架）、intrusive（侵扰的、打扰的、强行闯入的）、starve（(使)挨饿、(使)缺乏、(使)得不到必需品）、simulate（模拟、模仿、仿真），每个词的词义都可以由文中上下文线索推断得出。

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