考研英语一 2023年 Section II Part C 英译汉（划线句子翻译）试卷排版
考研英语一2023年 Section II Part C 英译汉（划线句子翻译）：卷面 10 分（满分 100，每题 2 分）、卷面选文共 408 个英文单词。本页按真题原卷版式还原该模块卷面（不含解析）；逐题解析在「题目解析」页，全文逐句精读在「原文精读」页；本模块真题可免费下载 PDF/Word，入口见上方本题行。
试卷原卷
英语一真题(2023)
Section II Part C
Directions:
Read the following text carefully and then translate the underlined segments into Chinese. Write your answers on the ANSWER SHEET. ( 10 points)
Read the following text carefully and then translate the underlined segments into Chinese. Write your answers on the ANSWER SHEET. ( 10 points)
There has been some exploration around the use of artificial intelligence (AI) in digital marketing. For example, AI can be used to analyse what type of advertising content or copy would be appropriate to "speak" to a specific target customer group by revealing information about trends and preferences through the analysis of big data. (46)AI can also be used to identify the lifestyle choices of customers regarding their hobbies, favourite celebrities, and fashions to provide unique content in marketing messages put out through social media. At the same time AI can also be used to generate content for social media posts and chat sites.
The main disadvantage of using AI to respond to customers is that there are concerns about trusting personal interactions to machines, which could lead not only to the subsequent loss of interpersonal connections, but also to a decrease in marketing personnel. (47)Some believe that AI is negatively impacting on the marketer's role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information. By allowing AI to develop content some brand marketers may find that they are losing control over the brand narrative. (48)Algorithms used to simulate human interactions are creating many of these concerns, especially as no-one is quite sure what the outcomes of using AI to interact with customers will be.
For AI to be successful, data needs to be accessible, but the use of personal data is becoming more regulated and the automated sharing of data is becoming more difficult. (49)If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication. Therefore, unless customers are prepared to sign release agreements, the use of AI may become somewhat restricted in the future. Not only can AI help to create the marketing content, but it can also provide a non-intrusive way of delivering the content to the target customers. Data can be gathered on where the customer can be engaged, such as location, devices used, website interactions, and sites visited, to display marketing messages in appropriate forms, including emails, social media posts, pop-up advertisements, and banners at an appropriate frequency. (50)The non-intrusive delivery of the marketing messages in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.
选文出处：节选自 Marketing:A Very Short Introduction《市场营销极简人门》一书的第八章 The Changing Nature of Marketing(市场营销的变化内涵)。