We all know that the sense of smell is powerful. The delicious scent of bread, for example, can act like a time machine. One sniff can bring back a memory from many years ago. Indeed, scent particles, in general, can revive memories that have been long forgotten. But why do smells sometimes trigger powerful memories, especially emotional ones? The short answer is that the brain regions that handle smells, memories and emotions are linked.
A scent is a chemical particle that floats in through the nose and into the region of the brain responsible for smell, where the sensation is first processed into a form that the brain can read. Brain cells then carry that information to the area of the brain where emotions are processed, and then to an adjacent area of the brain where learning and memory formation take place.
Scents are the only sensations that travel such a direct path to the emotional and memory centers of the brain. That results in an intimate connection between emotions, memories and scents, which is why memories triggered by scents are experienced as more emotional than those triggered by sight or sound.
Let's take a closer look at how those memories are activated. Usually, when a person smells something that's connected to a meaningful event in their past, they'll first have an emotional response to the sensation and then a memory might follow. But sometimes, the memory doesn't come to the surface. The person might feel the emotion of something that happened in the past but won't remember what they experienced. What causes this baffling phenomenon? The explanation is context. Imagine this scenario—a person is walking down the street smelling a scent that they first encountered decades ago, which activates an emotional response. If the person had first come across that smell in a very different context, it will be much more difficult to recover the associated memory, because the brain uses the context to give meaning to the information and find that memory.
The special nature of memories brought back by scents notwithstanding, they have the same drawbacks as other memories. They aren't always accurate, and they can change over time. In fact, each time we remember something, that memory can become distorted. But, because of the strong emotional associations these memories evoke, people who remember something due to a scent are often convinced that the memories are accurate, even when they aren't.