1999年 考研英语（旧卷）阅读理解（四选一） 第 2 篇 · 15–18 题答案与解析

We learn from the beginning of the passage that 是典型的从指定区域取客观信息的句式，不带 infer/imply 等推断信号词，所以走细节题路径。

Q15 主句是 We learn from the beginning of the passage that ____，that 引导的宾语从句正是空缺待补的部分，选项是这个宾语从句的整句。结构平铺直叙，无陷阱。

• A)✓ 正确
  • efforts to tap the consumer market↔striving to expand its market
  • most of the action has revolved around↔has been striving

  选项 A 是对 efforts to tap the consumer market 的标准同义替换，与预判 "一直在努力开拓市场" 完全对位，因此锁定 A。

• B)与原文相反

  选项 intended to follow a fanciful fashion 把原文 as the Web proved to be more than a fashion（事实证明不止是潮流）这一对潮流的否定反向曲解为 "打算追潮流"，与原文极性相反。

• C)无中生有

  原文只说努力 tap the consumer market 与做 business to business sales，从未提及 "控制市场" 这一动作，也没有 in vain 的失败语义，整句属凭空捏造。

• D)偷换概念

  原文 In the first year or so of Web business, most of the action has revolved around 中 "the first year or so" 是修饰 Web business 起步阶段的时间范围，选项 has been booming for one year or so 把这一时间状语偷换成 "已经繁荣了一年左右" 的持续时段，且 booming 也是原文未出现的评价。

the author implies that 中的 implies 是推断题的标志性动词，要求答案是定位句的合理一步延伸。

Q16 主句是 Speaking of \.\.\., the author implies that ____。Speaking of 引导的是话题前置状语，that 后接宾语从句即选项；选项 C 的 there is 句型与 D 中的 it is accessible limitedly 句首代词 it 都需考生认清指代对象，但题干句法本身平铺直叙。

• A)与原文相反

  原文末段 push technology has earned the contempt of many Web users 明确指出推送技术招致大量 Web 用户的鄙夷，与选项 popular with many Web users 表达的 "广受欢迎" 极性完全相反。

• B)张冠李戴

  businesses have faith in the reliability of online transactions 谈的是 "对线上交易可靠性有信心"，对应内容在 P2 的 doubts about its reliability——且原文是 doubts 而非 have faith，与本题问的 P3 营销技术段毫无关系。

• C)✓ 正确
  • Another major shift in the model for Internet commerce↔a radical change in strategy
  • from strategies to "pull" customers into sites↔a radical change in strategy

  选项 C 是对定位句 Another major shift in the model for Internet commerce 的标准同义改写，且与紧随其后的 pull/push 对照逻辑完全自洽，与预判 "策略发生根本变化" 一致，因此锁定 C。

• D)张冠李戴

  accessible limitedly to established partners 描述的是 P2 中 conducting online transactions only with established business partners 这一信任缓冲做法，与本题问的营销技术无关；同时主语 it 模糊，貌似指营销技术实际指企业内网，进一步偷换概念。

In the view of Net purists 要求查特定人群的观点，是典型的 "谁说了什么" 类细节题。

Q17 主句是 In the view of Net purists, ____，逗号后是待补的完整陈述句即选项；In the view of X 是介词短语作状语限定立场归属，结构清晰、无陷阱。

• A)以偏概全

  no marketing messages in online culture 把 uninvited 这一限定条件扩大化为 "任何 marketing messages 都不应出现"，但原文只反对 "不请自来" 的商业推广，应用户请求送达的营销信息（如 Subscribers can customize the information they want to receive）并不被反对。

• B)与原文相反

  原文 P3 末 That's a prospect that horrifies Net purists 反映 Net purists 反感商业入侵；选项 money making should be given priority to on the Web 反而主张 Web 上应以赚钱为先，与他们立场极性完全相反。

• C)与原文相反

  原文表明 Net purists 害怕的正是 the distinction between the Web and television fades——Web 像电视；选项 the Web should be able to function as the television set 反向主张 Web 应该具备电视功能，与原文立场恰好相反。

• D)✓ 正确
  • the information flowing onto the screen comes there by specific request↔there should be no online commercial information without requests
  • commercial promotion begins to fill the screen uninvited↔online commercial information

  选项 D 是对 Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request 的标准 "无 X 无 Y" 句型改写，恰好命中预判 "信息必须基于用户请求"，因此锁定 D。

We learn from the last paragraph that 用 learn 而非 imply/infer，要求从末段取直接对应的信息，按细节题处理。

Q18 主句是 We learn from the last paragraph that ____，that 引导宾语从句即选项；结构平铺直叙，无陷阱。

• A)与原文相反

  末段首句 But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money 明确否定 push 是必需手段；选项 pushing information on the Web is essential to Internet commerce 反向断言 push 必不可少，与原文极性完全相反。

• B)✓ 正确
  • a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers↔interactivity, hospitality and security are important to online customers

  选项 B 直接保留 interactivity, hospitality, and security 三个原词并把 will attract 改成评价句 are important to，与预判完全对位，因此锁定 B。

• C)无中生有

  末段 People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge 是 "未来回望现在" 的视角，说明此时此刻入局者还很少；选项 leading companies began to take the online plunge decades ago 凭空把时间线挪到几十年前，是原文未出现的事实。

• D)与原文相反

  原文 the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon 明确指出在 silicon 上开店与算力成本紧密相关、是利好；选项 setting up shops in silicon is independent of the cost of computing power 反向说 "与算力成本无关"，与原文逻辑相反。