EXAM · 来自 英语六级长篇阅读(信息匹配) · 2021 年 12 月 · 第 1 套 · 第 1 篇(36–45 题)

2021年12月·第1套 英语六级长篇阅读(信息匹配) 第 1 篇 · 36–45 题答案与解析

本页是 2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 的真题与解析页 —— 与试卷排版同一卷面:Directions 与 12 段共 1207 词的字母标号长文(逐段附中文翻译),之后 10 句陈述(36–45,定位锚点强 8 句、弱 2 句,答案共命中 10 个段落)逐句排列,每句英文陈述后紧接本句解析(陈述句中译 / 信息所在段落 / 锚点强弱 / 定位句中英对照 / 陈述句与原文的同义改写 / 易混相邻段辨析),另附逐段主旨图。

STATEMENTS & ANALYSIS · 信息匹配题和解析

信息匹配题和解析 · 36–45 题

本页 36–45 题的段落匹配答案与逐句解析由懒笔记基于2021年12月·第1套 英语六级长篇阅读(信息匹配)原卷逐题核对整理。与试卷排版同一卷面:先是 Directions 与 12 段字母标号长文(逐段附中文翻译);之后 10 句陈述逐句排列,每句英文陈述后紧接本句解析——陈述句中译、信息所在段落、锚点强弱、定位句中英对照、陈述句与原文的同义改写对照与易混相邻段辨析。

真题卷第1套(2021-12) • 六级
Part III Section B
Directions: In this section, you are going to read a passage with ten statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2.
No one in fashion is surprised that Burberry burnt £28 million of stock
A)
Last week, Burberry's annual report revealed that £28.6 million worth of stock was burnt last year. The news has left investors and consumers outraged but comes as little surprise to those in the fashion industry.

上周,博柏利的年度报告披露,去年有价值2860万英镑的库存被焚烧。这一消息令投资者和消费者感到愤怒,但对时尚行业人士而言却并不意外。

B)
The practice of destroying unsold stock, and even rolls of unused fabric, is commonplace for luxury labels. Becoming too widely available at a cheaper price through discount stores discourages full-price sales. Sending products for recycling leaves them vulnerable to being stolen and sold on the black market. Jasmine Bina, CEO of brand strategy agency Concept Bureau explains, "Typically, luxury brands rally around exclusivity to protect their business interests, namely intellectual property and preservation of brand equity(资产)." She stated she had heard rumors of stock burning but not specific cases until this week.

销毁未售出的库存,甚至销毁未使用的整卷面料,对于奢侈品牌而言十分普遍。通过折扣店以较低价格变得过于容易获得,会打击正价销售。将产品送去回收则会使其面临被盗并在黑市上出售的风险。品牌战略机构Concept Bureau首席执行官Jasmine Bina解释说:“通常,奢侈品牌会围绕排他性来保护自身的商业利益,即知识产权和品牌资产的维护。”她表示,在本周之前,她听说过焚烧库存的传闻,但并不知道具体案例。

C)
Another reason for the commonplace practice is a financial incentive for brands exporting goods to America. United States Customs states that if imported merchandise is unused and destroyed under their supervision, 99% of the duties, taxes or fees paid on the merchandise may be recovered. It is incredibly difficult to calculate how much dead stock currently goes to waste. While there are incentives to do it, there's no legal obligation to report it.

这种做法普遍存在的另一个原因,是对向美国出口商品的品牌而言存在经济上的激励。美国海关规定,如果进口商品未被使用并在其监督下销毁,那么该商品已缴纳的关税、税款或费用中有99%可以追回。目前很难计算究竟有多少滞销库存被浪费掉。既然这样做有经济激励,就不存在法律义务要求对此进行报告。

D)
A source, who chose to remain anonymous, shared her experience working in a Burberry store in New York in October 2016. "My job was to toss items in boxes so they could be sent to be burned. It was killing me inside because all that leather and fur went to waste and animals had died for nothing. I couldn't stay there any longer, their business practices threw me off the roof." In May this year, Burberry announced it was taking fur out of its catwalk shows and reviewing its use elsewhere in the business. "Even though we asked the management, they refused to give us detailed answers as to why they would do this with their collection," continued the source, who left her role within two weeks. She has since worked with another high-profile, luxury label.

一名选择匿名的消息人士分享了她于2016年10月在纽约一家博柏利门店工作的经历。“我的工作是把商品扔进箱子里,以便送去焚烧。这让我内心十分痛苦,因为那些皮革和毛皮都被浪费了,而动物也因此白白丧命。我再也无法待在那里了,他们的经营方式让我难以承受。”今年5月,博柏利宣布将皮草从其走秀中撤除,并重新审视其在公司其他业务中的使用情况。“尽管我们询问过管理层,他们还是拒绝详细说明为什么要这样处理他们的系列产品,”这名消息人士继续说道。两周内,她便离开了自己的岗位。此后,她曾与另一家知名奢侈品牌合作。

E)
In an online forum post, which asked if it's true that Louis Vuitton burned its bags, Ahmed Bouchfaa, who claimed to work for Louis Vuitton, responded that the brand holds sales of old stock for staff members twice a year. Items which have still not sold after several sales are destroyed. "Louis Vuitton doesn't have public sales. They either sell a product at a given price or discontinue it. This is to make sure that everybody pays the same price for an item," he says. He goes on to disclose the strict guidelines around the employee sales: "You may buy gifts for someone, but they track each item, and if your gift ends up online they know who to ask." One investor commenting on the Burberry figures was reportedly outraged that the unsold goods were not even offered to investors before they were destroyed.

在一则询问路易威登是否真的焚烧其手袋的网络论坛帖子中,自称在路易威登工作的Ahmed Bouchfaa回复说,该品牌每年两次为员工举行旧库存销售。经过多次销售仍未售出的商品会被销毁。他说:“路易威登没有面向公众的销售活动。他们要么以既定价格出售一件产品,要么停止生产。这是为了确保每个人为同一件商品支付相同的价格。”他还披露了员工购买活动的严格规定:“你可以为某人购买礼物,但他们会追踪每一件商品;如果你的礼物最终出现在网上,他们知道该找谁。”据报道,一名评论博柏利相关数据的投资者对此感到愤怒,因为这些未售出的商品在销毁前甚至没有提供给投资者。

F)
Richemont, who owns several luxury brands, hit the headlines in May for taking back £437 million of watches for destruction in the last two years to avoid marked-down prices. It's not just luxury brands either. In October last year, a Danish TV show exposed H&M for burning 12 tonnes of unsold clothing since 2013. In a statement, the high street retailer defended itself by saying that the burnt clothing had failed safety tests: "The products to which the media are referring have been tested in external laboratories. The test results show that one of the products is mold infested and the other product contains levels of lead that are too high. Those products have rightly been stopped in accordance with our safety routines." In March, a report revealed that H&M was struggling with $4.3 billion worth of unsold stock. The brand told The New York Times that the plan was to reduce prices to move the stock, arguably encouraging consumers to buy and throw away with little thought.

拥有多个奢侈品牌的历峰集团在今年5月登上新闻头条,原因是在过去两年中收回价值4.37亿英镑的手表并予以销毁,以避免以折价出售。这也不只是奢侈品牌的问题。去年10月,一档丹麦电视节目曝光H&M自2013年以来焚烧了12吨未售出的服装。这家大众市场零售商在一份声明中为自己辩护,称被焚烧的服装未能通过安全测试:“媒体所指的产品已经在外部实验室接受了检测。检测结果显示,其中一件产品受到霉菌侵染,另一件产品的铅含量过高。根据我们的安全流程,这些产品被停止销售是完全正确的。”今年3月,一份报告披露H&M正为价值43亿美元的未售库存而苦恼。该品牌告诉《纽约时报》,其计划是通过降价来推动库存销售,这可以说是在鼓励消费者不假思索地购买并丢弃商品。

G)
Over-production is perhaps the biggest concern for Burberry. While there has been much outrage at the elitist connotation of burning goods rather than making them affordable, executives at the British fashion house are no doubt struggling to defend how they miscalculated production. The waste has been put down to burning old cosmetic stock to make way for their new beauty range. However, while the value of destroyed stock is up from £26.9 million last year, it's an even more significant increase from 2016's figure of £18.8 million, highlighting that this is an ongoing issue.

对于博柏利而言,过度生产或许是最大的问题。尽管人们对焚烧商品而不是让其变得更实惠所带来的精英主义意味感到强烈愤怒,但这家英国时装公司的高管无疑正努力解释他们为何会错误估算产量。有人将这些浪费归因于焚烧旧的化妆品库存,以便为新的美容系列腾出空间。然而,被销毁库存的价值从去年的2690万英镑上升到今年的2860万英镑;与2016年的1880万英镑相比,增幅更为显著,这表明这一直是一个持续存在的问题。

H)
In September 2016, Burberry switched to a "see now, buy now" catwalk show format. The move was a switch to leverage on the coverage of their fashion week show to make stock available immediately to consumers. This is opposed to the traditional format of presenting to the industry, taking orders for production and becoming available in six months' time. While Burberry announced "record-breaking" online reach and engagement, there has been little evidence to suggest that the strategy has had a significant effect on sales, particularly as the hype(炒作) slows across the season. In February they made adjustments to the format, dropping some catwalk items immediately and promising that others would launch in the coming months.

2016年9月,博柏利改用“即看即买”的走秀形式。这一转变旨在借助其时装周秀场获得的报道,让消费者立即买到商品。传统形式则是先向业内人士展示,接受生产订单,再于六个月后上市。尽管博柏利宣布其线上覆盖面和互动度创下“纪录”,但几乎没有证据表明这一策略对销售产生了显著影响,尤其是随着整个季度中炒作热度逐渐减退。2月,该品牌对这一形式作出调整,让部分走秀款立即上市,并承诺其他款式将在未来几个月推出。

I)
In a statement, Burberry denied that switching to "see now, buy now" has had an impact on waste. A Burberry spokesperson further said, "On the occasions when disposal of products is necessary, we do so in a responsible manner. We are always seeking ways to reduce and revalue our waste. This is a core part of our strategy and we have forged partnerships and committed support to innovative organizations to help reach this goal."

博柏利在一份声明中否认改用“即看即买”对浪费产生了影响。博柏利的一位发言人进一步表示:“在确有必要处置产品的情况下,我们会以负责任的方式进行处理。我们一直在寻找减少浪费并提升其价值的方法。这是我们战略的核心组成部分;我们已经与创新型组织建立合作关系,并承诺提供支持,以帮助实现这一目标。”

J)
One such partnership is with Elvis & Kresse, an accessories brand working with reclaimed materials. Co-founder Kresse Wesling said, "Late last year we launched an ambitious five-year partnership with the Burberry Foundation. The main aim of this is to scale our leather rescue project, starting with off-cuts from the production of Burberry leather goods. We are working tirelessly to expand our solutions and would love to welcome anyone to our workshop to come and see what we are doing." At the moment, the partnership only addresses waste at the production stage and not unsold goods.

其中一项合作是与Elvis & Kresse开展的,该配饰品牌使用回收材料生产商品。联合创始人Kresse Wesling说:“去年年底,我们与博柏利基金会启动了一项雄心勃勃的五年合作计划。其主要目标是扩大我们的皮革救援项目,首先从博柏利皮革制品生产过程中产生的边角料入手。我们正不懈努力,扩大我们的解决方案,也非常欢迎任何人来到我们的工作室,看看我们正在做什么。”目前,这项合作只涉及生产阶段的废料,并未处理未售出的商品。

K)
While these are honorable schemes, it makes it harder for Burberry to defend these latest figures. Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely imitated by cheap, imitation brands. It deterred luxury consumers who found their expensive clothing more closely associated with working-class youth culture than a prestigious heritage fashion house. In the year 2004, at the height of over-exposure of the Burberry check, the brand's turnover was £715.5 million. Under Christopher Bailey as creative director they turned the brand around and this past year revenue hit £2.73 billion.

尽管这些计划值得肯定,但它们反而让博柏利更难为最新数据辩护。十五年前,博柏利曾陷入危机,因为其标志性的格纹图案被廉价仿冒品牌广泛模仿。这使奢侈品消费者望而却步,因为他们发现,自己购买的昂贵服装与工人阶级青年文化的联系,比与一家拥有悠久传统的高端时装屋的联系更为紧密。2004年,在博柏利格纹图案曝光过度的高峰期,该品牌的营业额为7.155亿英镑。在创意总监Christopher Bailey的领导下,他们扭转了品牌的局面,而在过去一年,收入达到了27.3亿英镑。

L)
Bina believes that brands need to readdress their exclusivity tactic. "Exclusivity is starting to be challenged," she says, "I think that goes hand in hand with how luxury itself is being challenged. Access to fashion, and the brands who police it, are becoming less and less relevant. Things like health, enlightenment, and social and environmental responsibility are the new luxuries. These all come from within, not without. That's the challenge that traditional luxury brands will have to contend with in the mid- to long-term future."

Bina认为,品牌需要重新审视其排他性策略。她说:“排他性正开始受到挑战。我认为,这与奢侈本身受到的挑战是一致的。接触时尚以及对这种接触进行管控的品牌,正变得越来越不重要。健康、启蒙以及社会和环境责任等事物,才是新的奢侈品。这些都源于内在,而非外在。这将是传统奢侈品牌在中长期未来必须面对的挑战。”

陈述句与逐句解析

36.
Burberry's executives are trying hard to attribute their practice of destroying old products to miscalculated production.

Burberry的高管们正努力将其销毁旧产品的做法归因于生产计算失误。

【答案】
G段(强锚点)
【锚点】

高管把销毁归因于「误判产量」

【定位】
G 段

While there has been much outrage at the elitist connotation of burning goods rather than making them affordable, executives at the British fashion house are no doubt struggling to defend how they miscalculated production. The waste has been put down to burning old cosmetic stock to make way for their new beauty range.

尽管「宁可烧也不便宜卖」的精英主义意味招致了大量愤怒,英国这家时装公司的高管们无疑正费力地为自己「误判了产量」辩解。这次的浪费被归因于烧掉旧化妆品库存,以便给新美妆线腾出位置。

【改写】
  • executives are trying hard to attribute their practice of destroying old productsexecutives at the British fashion house are no doubt struggling to defend how they miscalculated production

    trying hard 与 struggling to 同义,attribute 与 defend how 同向

  • miscalculated productionmiscalculated production

    两侧用同一短语原样复现

【辨邻】
  • A

    £28.6 million worth of stock was burnt last year 是事实陈述,没有任何 executives 表态把它 attribute 到 miscalculated production 的内容,因此不能作为本题信息源。

    Burberry's annual report revealed that £28.6 million worth of stock was burnt last year. The news has left investors and consumers outraged

  • I

    陈述句要求的是 attribute their practice of destroying old products to miscalculated production,而本段是 Burberry denied that 与 has had an impact on waste 的搭配,是反方向的「否认某种关联」,与「归因于误判产量」不构成等值关系。

    Burberry denied that switching to

37.
Selling products at a discount will do greater harm to luxury brands than destroying them.

折扣销售产品对奢侈品牌造成的损害比销毁产品更大。

【答案】
B段(强锚点)
【锚点】

打折比销毁更伤奢侈品牌

【定位】
B 段

The practice of destroying unsold stock, and even rolls of unused fabric, is commonplace for luxury labels. Becoming too widely available at a cheaper price through discount stores discourages full-price sales.

销毁未售出库存、甚至整卷未用过的面料,在奢侈品牌里很常见。如果商品通过折扣店以更低价大量铺货,反而会打击正价销售。

【改写】
  • Selling products at a discountBecoming too widely available at a cheaper price through discount stores

    discount 与 at a cheaper price through discount stores 是同义改写

  • do greater harm to luxury brands than destroying themdiscourages full-price sales

    抽象伤害被具体化为「打击正价销售」

【辨邻】
  • F

    Richemont, who owns several luxury brands, hit the headlines in May for taking back £437 million of watches for destruction 与 to avoid marked-down prices 只指出「销毁是为了避免降价」,并没有把「打折 vs 销毁」的伤害程度做对比;陈述句需要的是 greater harm 的比较关系,本段不承担。

    taking back £437 million of watches for destruction in the last two years to avoid marked-down prices

  • G

    burning goods rather than making them affordable 只是描述了批评者的视角「宁烧不便宜卖」,没有给出 do greater harm 的判断依据,因此不是本句来源。

    there has been much outrage at the elitist connotation of burning goods rather than making them affordable

38.
Imitated Burberry products discouraged luxury consumers from buying its genuine products.

仿冒的Burberry产品使奢侈品消费者不愿购买其正品。

【答案】
K段(强锚点)
【锚点】

山寨 Burberry 产品劝退高端消费者

【定位】
K 段

Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely imitated by cheap, imitation brands. It deterred luxury consumers who found their expensive clothing more closely associated with working-class youth culture than a prestigious heritage fashion house.

十五年前,Burberry 正处危机:它的标志性格纹被廉价山寨品牌大量仿冒,劝退了那些高端消费者——这些消费者发现这种本应昂贵的衣服,更像和工薪青年文化挂钩,而非一家有底蕴的高端时装品牌。

【改写】
  • Imitated Burberry productstheir signature check pattern was widely imitated by cheap, imitation brands

    imitated 同形复现,所指相同

  • discouraged luxury consumers from buying its genuine productsIt deterred luxury consumers who found their expensive clothing more closely associated with working-class youth culture

    discouraged 与 deterred 同义改写,配上「觉得不再高级」具体化

【辨邻】
  • B

    陈述句明确要求「被仿冒的产品」作为施害者,而本段说的是 Becoming too widely available at a cheaper price through discount stores,是品牌自家产品过度铺货,不是山寨品对正品的冲击。

    Becoming too widely available at a cheaper price through discount stores discourages full-price sales

39.
Staff members of a luxury brand may buy its old stock at cheaper prices, but they are not allowed to resell them.

奢侈品牌的员工可以以较低价格购买其旧库存,但不允许转售。

【答案】
E段(强锚点)
【锚点】

员工可低价购入老库存但不许转卖

【定位】
E 段

Ahmed Bouchfaa, who claimed to work for Louis Vuitton, responded that the brand holds sales of old stock for staff members twice a year. Items which have still not sold after several sales are destroyed. He goes on to disclose the strict guidelines around the employee sales: You may buy gifts for someone, but they track each item, and if your gift ends up online they know who to ask.

声称在 Louis Vuitton 任职的 Ahmed Bouchfaa 回应称,该品牌每年办两次面向员工的旧库存特卖;若几次特卖之后仍卖不掉,就会被销毁。他进一步透露员工特卖的严格规定:你可以买来送人,但他们会追踪每一件商品,如果你送的礼物出现在网上,他们清楚该找谁问话。

【改写】
  • Staff members of a luxury brand may buy its old stock at cheaper pricesthe brand holds sales of old stock for staff members twice a year

    员工特卖即「员工低价购入旧库存」

  • they are not allowed to resell themthey track each item, and if your gift ends up online they know who to ask

    追踪转售即禁止转售

【辨邻】
  • D

    本段员工是销毁链条的执行者,与陈述句中「低价购入并被禁止转卖」的内部特卖参与者完全是两类员工故事,不能混作同一情节。

    My job was to toss items in boxes so they could be sent to be burned

40.
In future traditional luxury brands will have to adapt their business strategies to the changing concepts of luxury.

未来传统奢侈品牌将不得不调整其商业策略以适应不断变化的奢侈品概念。

【答案】
L段(弱锚点)
【锚点】

传统奢侈品牌需适应新的奢侈观

【定位】
L 段

Things like health, enlightenment, and social and environmental responsibility are the new luxuries. These all come from within, not without. That's the challenge that traditional luxury brands will have to contend with in the mid- to long-term future.

健康、觉悟、社会与环境责任,这些才是新的奢侈。它们都来自内在,而非外在。这正是传统奢侈品牌在中长期未来必须正视的挑战。

【改写】
  • traditional luxury brands will have to adapt their business strategiesThat's the challenge that traditional luxury brands will have to contend with in the mid- to long-term future

    adapt strategies 与 contend with challenge 为同义改写

  • the changing concepts of luxuryThings like health, enlightenment, and social and environmental responsibility are the new luxuries

    changing concepts 与 new luxuries 同义

  • In futurein the mid- to long-term future

    in future 与 in the mid- to long-term future 同指「未来」

【辨邻】
  • B

    陈述句明确指向 In future traditional luxury brands will have to adapt(未来必须调整),而本段是 luxury brands rally around exclusivity to protect their business interests 当下做法的描述,与「未来策略调整」是两个不同时间维度的陈述。

    luxury brands rally around exclusivity to protect their business interests, namely intellectual property and preservation of brand equity

41.
One luxury brand employee quit her job because she simply couldn't bear to see the destruction of unsold products.

一位奢侈品牌员工辞去了工作,因为她实在无法忍受看到未售出产品被销毁。

【答案】
D段(强锚点)
【锚点】

员工因不忍销毁滞销品而辞职

【定位】
D 段

My job was to toss items in boxes so they could be sent to be burned. It was killing me inside because all that leather and fur went to waste and animals had died for nothing. I couldn't stay there any longer, their business practices threw me off the roof. She has since worked with another high-profile, luxury label.

我的工作是把货品扔进箱子,然后送去焚烧。这让我心如刀割,因为那么多皮革皮草都被白白浪费,动物白死了。我再也待不下去了,他们的做法把我逼疯了。她此后转去了另一家知名奢侈品牌任职。

【改写】
  • One luxury brand employee quit her jobI couldn't stay there any longer

    couldn't stay 即 quit

  • she simply couldn't bear to see the destruction of unsold productsIt was killing me inside because all that leather and fur went to waste

    killing me inside 对应 couldn't bear;waste 对应 destruction of unsold products

【辨邻】
  • E

    Ahmed Bouchfaa, who claimed to work for Louis Vuitton 是在解释员工内部销售规则与追踪机制,不是「辞职出于受不了销毁」的故事,与陈述句要求不符。

    Ahmed Bouchfaa, who claimed to work for Louis Vuitton, responded that the brand holds sales of old stock for staff members twice a year

42.
Destroying old stock is a practice not just of luxury brands but of less prestigious fashion brands.

销毁旧库存不仅是奢侈品牌的做法,也是知名度较低的时尚品牌的做法。

【答案】
F段(强锚点)
【锚点】

销毁库存不止奢侈品牌,普通品牌也做

【定位】
F 段

Richemont, who owns several luxury brands, hit the headlines in May for taking back £437 million of watches for destruction in the last two years to avoid marked-down prices. It's not just luxury brands either. In October last year, a Danish TV show exposed H&M for burning 12 tonnes of unsold clothing since 2013.

拥有多个奢侈品牌的 Richemont 在五月登上头条,因其过去两年回收并销毁了价值 4.37 亿英镑的手表,以避免降价销售。这种做法不止奢侈品牌在做。去年十月,一档丹麦电视节目曝光了 H&M 自 2013 年起焚烧 12 吨未售衣物。

【改写】
  • Destroying old stock is a practice not just of luxury brands but of less prestigious fashion brandsIt's not just luxury brands either

    not just luxury brands 同形对应,either 即 not just but 的另一种表达

  • less prestigious fashion brandsH&M for burning 12 tonnes of unsold clothing since 2013

    上位词的下位例化

【辨邻】
  • C

    陈述句要求文章提供 less prestigious fashion brands 也在做销毁的证据,但本段只给「为什么常见」的原因,没有列出大众品牌案例。

    Another reason for the commonplace practice is a financial incentive for brands exporting goods to America

43.
Burberry is working with a partner to make full use of leather materials to reduce waste.

Burberry正在与合作伙伴合作充分利用皮革材料以减少浪费。

【答案】
J段(强锚点)
【锚点】

Burberry 与合作伙伴一起充分利用皮革减废

【定位】
J 段

Co-founder Kresse Wesling said, Late last year we launched an ambitious five-year partnership with the Burberry Foundation. The main aim of this is to scale our leather rescue project, starting with off-cuts from the production of Burberry leather goods.

联合创始人 Kresse Wesling 说:去年年底,我们和 Burberry 基金会启动了一项雄心勃勃的五年合作。它的主要目的是扩大我们的「皮革拯救项目」,从 Burberry 皮具生产的边角料做起。

【改写】
  • Burberry is working with a partnerLate last year we launched an ambitious five-year partnership with the Burberry Foundation

    partner 与 partnership 同根词;Burberry Foundation 代表 Burberry

  • to make full use of leather materials to reduce wasteto scale our leather rescue project, starting with off-cuts from the production of Burberry leather goods

    rescue 加 off-cuts 即「对边角料做充分利用以减废」

【辨邻】
  • I

    we have forged partnerships and committed support to innovative organizations to help reach this goal 只是宣称已经建立合作,并没有提及陈述句明确要求的 leather materials,因此不是本句直接来源。

    we have forged partnerships and committed support to innovative organizations to help reach this goal

44.
Burberry's plan to destroy its unsold products worth millions of dollars aroused public indignation.

Burberry销毁价值数百万美元未售出产品的计划引发了公众愤慨。

【答案】
A段(弱锚点)
【锚点】

Burberry 销毁巨额未售品引公众愤慨

【定位】
A 段

Last week, Burberry's annual report revealed that £28.6 million worth of stock was burnt last year. The news has left investors and consumers outraged but comes as little surprise to those in the fashion industry.

上周,Burberry 的年报披露其去年焚烧了价值 2860 万英镑的库存。这则新闻让投资者和消费者愤怒不已,但对行业内人士而言并不令人意外。

【改写】
  • Burberry's plan to destroy its unsold products worth millions of dollars£28.6 million worth of stock was burnt last year

    millions of dollars 与 £28.6 million(具体金额)

  • aroused public indignationThe news has left investors and consumers outraged

    outraged 等于 indignation;investors 加 consumers 共同构成 public

【辨邻】
  • E

    One investor commenting on the Burberry figures was reportedly outraged that the unsold goods were not even offered to investors before they were destroyed 只是一位投资者的局部表态,而非陈述句要求的「公众愤慨」总评论,因此不是源头段。

    One investor commenting on the Burberry figures was reportedly outraged that the unsold goods were not even offered to investors before they were destroyed

  • G

    陈述句的 aroused public indignation 指向 plan to destroy unsold products worth millions of dollars 这条新闻本身;而 G 段的 outrage 指向「销毁而非打折」这种选择,属于该新闻引出的子话题,不是新闻总结句。

    there has been much outrage at the elitist connotation of burning goods rather than making them affordable

45.
Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show did not turn out to be as effective as expected.

Burberry改变营销策略,让消费者在时装秀上看到产品后立即可以购买,但结果并未如预期那样有效。

【答案】
H段(强锚点)
【锚点】

「看秀即买」营销策略效果不如预期

【定位】
H 段

In September 2016, Burberry switched to a see now, buy now catwalk show format. The move was a switch to leverage on the coverage of their fashion week show to make stock available immediately to consumers. While Burberry announced record-breaking online reach and engagement, there has been little evidence to suggest that the strategy has had a significant effect on sales, particularly as the hype slows across the season.

2016 年 9 月,Burberry 转向了「看秀即买」的秀场模式。此举意在借助时装周秀场的曝光,让消费者立刻就能买到商品。尽管 Burberry 宣称线上的触达与互动「破纪录」,但几乎没有证据表明该策略对销量有显著拉动,尤其当一整季中炒作热度逐渐降温后。

【改写】
  • Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion showBurberry switched to a

    概念性描述对上专有营销名

  • did not turn out to be as effective as expectedthere has been little evidence to suggest that the strategy has had a significant effect on sales

    not as effective as expected 与 little evidence of significant effect 同义

【辨邻】
  • I

    陈述句要求评价 effective as expected(是否如预期般有效),即销售效果;而 Burberry denied that switching to 与 has had an impact on waste 谈的是是否影响浪费,不是销售效果,不可混作同段。

    Burberry denied that switching to

PARAGRAPH MAP · 段落主旨图

12 个段落各讲了什么

逐段一句主旨 + 该段最具区分度的「信息指纹」,是逐句回扫定位的工作台。

  1. A

    引出新闻事件:Burberry 年报披露去年烧掉了价值 2860 万英镑的库存,引发投资者与消费者愤怒,但在业内人士眼中并不意外。

    信息指纹 2860 万英镑被烧的新闻

  2. B

    解释奢侈品牌为何普遍烧库存:折扣店便宜出售会冲击正价销售;送去回收又容易被偷卖到黑市;品牌以稀缺性保护品牌资产。

    信息指纹 稀缺性 vs 折扣的取舍

  3. C

    出口美国的奢侈品牌销毁库存还有财务激励:商品在美国海关监督下销毁可退回 99% 的关税;行业里多少滞销库存被销毁很难统计,因为没有法律上的报告义务。

    信息指纹 美国海关 99% 关税退还

  4. D

    一位匿名前员工讲述 2016 年在纽约 Burberry 门店把皮草、皮革扔进箱子等待焚烧的经历,因受不了浪费与「动物白死」而辞职,并提到 Burberry 今年五月宣布秀场不再用皮草。

    信息指纹 纽约门店匿名员工的辞职故事

  5. E

    Louis Vuitton 老库存先在内部办两次员工特卖,仍卖不掉的就销毁;员工特卖有严格管控,买的东西可以送人但每件都会追踪,若出现在网上就会追查送礼者。

    信息指纹 LV 员工特卖 + 追踪转售

  6. F

    销毁库存并非奢侈品牌独有:Richemont 两年内召回 4.37 亿英镑手表销毁;丹麦电视节目曝出 H&M 自 2013 年起烧掉 12 吨衣物,H&M 辩称是因为产品安全测试不合格(霉菌、铅超标)。

    信息指纹 Richemont 手表 + H&M 服装

  7. G

    过度生产是 Burberry 最大隐忧;高管把这次浪费归咎为烧掉旧化妆品库存以腾位给新美妆线,但销毁金额逐年攀升(2016 年 1880 万、去年 2690 万、今年 2860 万英镑),说明是长期问题。

    信息指纹 高管把浪费归咎给「误判产量」

  8. H

    2016 年 9 月 Burberry 转向「see now, buy now」看秀即买的形式,想借时装周热度直接转化销量;但除「线上声量破纪录」外,没有明显证据表明销量被显著拉动;今年二月又对此模式做了调整。

    信息指纹 「see now, buy now」效果不及预期

  9. I

    Burberry 官方回应:否认「看秀即买」模式与浪费有关,称必要时会以负责任的方式处置产品,并已与创新机构合作以减废、再造价值。

    信息指纹 Burberry 官方否认与减废承诺

  10. J

    介绍一项具体合作:Burberry 基金会与配饰品牌 Elvis & Kresse 合作五年,从 Burberry 皮革边角料起步推进「皮革拯救项目」;该合作目前只针对生产环节的废料,尚不处理滞销成品。

    信息指纹 与 Elvis & Kresse 的皮革合作

  11. K

    回顾历史背景:十五年前 Burberry 经典格纹被山寨泛滥,反让高端消费者疏远,因为这一格纹更像工薪青年文化而非高端传承;2004 年营收 7.155 亿英镑,后在创意总监 Christopher Bailey 带领下扭转,过去一年营收达 27.3 亿英镑。

    信息指纹 山寨格纹 + 2004 vs 当下营收对比

  12. L

    Bina 认为奢侈品牌必须重新审视「稀缺性」策略:当下「准入式奢侈」正在被挑战,健康、觉悟、社会与环境责任成为新的奢侈,传统奢侈品牌中长期内必须正视这种观念转变。

    信息指纹 新奢侈观与传统品牌的中长期挑战

SENTENCE INSIGHTS · 句子精讲

16 句真题句逐层精讲

下列真题句各有独立的句子解析页——中文翻译、结构树逐层拆解、成分与时态、考点讲解与真题高频词。点击句子进入完整解析。

HIGH-FREQUENCY · 真题高频词

本篇出现的 155 个英语六级真题高频词

下列单词既在本篇真题中出现,又是 英语六级 历年真题的高频词(在该考试真题中出现的句子数均不少于 8)。每个词标注本篇 出现次数与该考试真题句频,点击可查看该词的释义、音标、词形与真题例句。

  • brandB1n. 品牌,商标
    本篇21 次 · 真题 37 句
  • luxuryB2n. 奢侈品
    本篇16 次 · 真题 19 句
  • productA2n. 产品
    本篇14 次 · 真题 271 句
  • stockB1n. 库存
    本篇13 次 · 真题 32 句
  • fashionB1n. 时尚;流行款式
    本篇8 次 · 真题 51 句
  • millionA2num. 一百万
    本篇7 次 · 真题 126 句
  • unsoldB2adj. 未售出的
    本篇7 次 · 真题 9 句
  • consumerB1n. 消费者
    本篇6 次 · 真题 165 句
  • strategyB2n. 策略
    本篇5 次 · 真题 63 句
  • productionB1n. 生产
    本篇5 次 · 真题 58 句
  • itemA2n. 项目
    本篇5 次 · 真题 31 句
  • availableA2adj. 可获得的
    本篇4 次 · 真题 63 句
  • partnershipB2n. 合伙关系
    本篇4 次 · 真题 11 句
  • leatherB1n. 皮革
    本篇4 次 · 真题 9 句
  • wouldA1aux. (will 的过去式)将要,会
    本篇3 次 · 真题 568 句
  • lessA1det. 较少的
    本篇3 次 · 真题 273 句
  • onlineA2adj. 在线的
    本篇3 次 · 真题 139 句
  • reduceB1v. 减少,降低(数量、大小、程度等)
    本篇3 次 · 真题 138 句
  • challengeB1n. 挑战
    本篇3 次 · 真题 119 句
  • traditionalB1adj. 传统的
    本篇3 次 · 真题 84 句
  • figureA2n. 数字
    本篇3 次 · 真题 58 句
  • switchA2v. 转换
    本篇3 次 · 真题 31 句
  • clothingA2n. 衣服
    本篇3 次 · 真题 26 句
  • investorB2n. 投资者
    本篇3 次 · 真题 16 句
  • defendB1v. 保护
    本篇3 次 · 真题 8 句
  • employeeA2n. 雇员,员工
    本篇2 次 · 真题 190 句
  • sourceB1n. 来源
    本篇2 次 · 真题 75 句
  • billionB1num. 十亿(1,000,000,000)
    本篇2 次 · 真题 74 句
  • materialB1n. 材料
    本篇2 次 · 真题 66 句
  • significantB2adj. 重要的
    本篇2 次 · 真题 65 句
  • conceptB2n. 概念
    本篇2 次 · 真题 59 句
  • launchB1v. 推出
    本篇2 次 · 真题 56 句
  • revealB2v. 揭示
    本篇2 次 · 真题 54 句
  • struggleB1v. 奋斗
    本篇2 次 · 真题 54 句
  • labelB1n. 标签
    本篇2 次 · 真题 52 句
  • staffB1n. 全体员工
    本篇2 次 · 真题 44 句
  • incentiveB2n. 激励
    本篇2 次 · 真题 33 句
  • executiveB2n. 主管;经理;管理人员
    本篇2 次 · 真题 32 句
  • statementB1n. 声明
    本篇2 次 · 真题 30 句
  • widelyB1adv. 广泛地
    本篇2 次 · 真题 29 句
  • destructionB2n. 破坏
    本篇2 次 · 真题 17 句
  • announceB1v. 宣布
    本篇2 次 · 真题 16 句
  • discourageB2v. 使泄气
    本篇2 次 · 真题 15 句
  • prestigiousC1adj. 有声望的
    本篇2 次 · 真题 14 句
  • discountB1n. 折扣;减价
    本篇2 次 · 真题 12 句
  • imitateB2v. 模仿;仿效(行为、声音、方式等)
    本篇2 次 · 真题 12 句
  • furA2n. (动物的)毛皮
    本篇2 次 · 真题 9 句
  • effectA2n. 影响
    本篇1 次 · 真题 191 句
  • impactB2n. 影响
    本篇1 次 · 真题 185 句
  • issueB1n. 问题
    本篇1 次 · 真题 158 句
  • simplyB1adv. 仅仅,只不过
    本篇1 次 · 真题 119 句
  • projectA2n. 项目
    本篇1 次 · 真题 116 句
  • environmentalB1adj. 环境的
    本篇1 次 · 真题 112 句
  • claimB1v. 声称
    本篇1 次 · 真题 111 句
  • supportA2v. 支持
    本篇1 次 · 真题 103 句
  • accessB1n. 进入
    本篇1 次 · 真题 101 句
  • caseA2n. 情况
    本篇1 次 · 真题 97 句
  • unitedB1adj. 联合的
    本篇1 次 · 真题 97 句
  • effectiveB1adj. 有效的,起作用的
    本篇1 次 · 真题 94 句
  • concernB1v. 涉及
    本篇1 次 · 真题 88 句
  • evidenceB1n. 证据
    本篇1 次 · 真题 87 句
  • statesA1n. 国家
    本篇1 次 · 真题 80 句
  • financialB2adj. 财政的
    本篇1 次 · 真题 79 句
  • furtherB1adv. 更远地
    本篇1 次 · 真题 79 句
  • solutionB1n. 解决办法
    本篇1 次 · 真题 76 句
  • organizationB1n. 组织
    本篇1 次 · 真题 73 句
  • seekB1v. 寻找
    本篇1 次 · 真题 70 句
  • responsibilityB1n. 责任
    本篇1 次 · 真题 69 句
  • creativeB1adj. 有创造力的
    本篇1 次 · 真题 65 句
  • managementB1n. 管理
    本篇1 次 · 真题 63 句
  • taxA2n. 税
    本篇1 次 · 真题 63 句
  • crisisB2n. 危机
    本篇1 次 · 真题 62 句
  • specificB2adj. 具体的
    本篇1 次 · 真题 59 句
  • mediaB1n. 大众传播媒介(报刊、电视、广播、互联网等的总称)
    本篇1 次 · 真题 58 句
  • aimB1v. 瞄准
    本篇1 次 · 真题 57 句
  • particularlyB2adv. 尤其,特别(强调某事物)
    本篇1 次 · 真题 57 句
  • associateB2v. 联系
    本篇1 次 · 真题 54 句
  • beautyA2n. 美
    本篇1 次 · 真题 53 句
  • containB1v. 包含,含有
    本篇1 次 · 真题 52 句
  • respondB1v. 回答,答复
    本篇1 次 · 真题 52 句
  • rangeB1n. 范围
    本篇1 次 · 真题 50 句
  • trackA2n. 小路
    本篇1 次 · 真题 48 句
  • harmB1n. 伤害
    本篇1 次 · 真题 46 句
  • patternB1n. 模式
    本篇1 次 · 真题 46 句
  • marketingB1n. 营销
    本篇1 次 · 真题 45 句
  • adaptB2v. 适应,适合(新环境、新情况)
    本篇1 次 · 真题 44 句
  • agencyB2n. 代理机构
    本篇1 次 · 真题 42 句
  • currentlyB1adv. 目前,当前
    本篇1 次 · 真题 42 句
  • expandB2v. 扩大;扩展;增长
    本篇1 次 · 真题 40 句
  • guidelineB2n. 指导方针
    本篇1 次 · 真题 40 句
  • responsibleB1adj. 负责的
    本篇1 次 · 真题 40 句
  • partnerB1n. 伴侣
    本篇1 次 · 真题 39 句
  • relevantB2adj. 相关的
    本篇1 次 · 真题 38 句
  • recoverB1v. 恢复健康
    本篇1 次 · 真题 35 句
  • retailerB2n. 零售商
    本篇1 次 · 真题 32 句
  • scaleB1n. 规模
    本篇1 次 · 真题 32 句
  • stageA2n. 阶段
    本篇1 次 · 真题 31 句
  • exposeB2v. 使暴露
    本篇1 次 · 真题 30 句
  • vulnerableC1adj. 易受伤害的
    本篇1 次 · 真题 30 句
  • closelyB1adv. 紧密地
    本篇1 次 · 真题 28 句
  • collectionB1n. 收集物
    本篇1 次 · 真题 28 句
  • commentB1n. 评论
    本篇1 次 · 真题 28 句
  • propertyB1n. 财产
    本篇1 次 · 真题 28 句
  • typicallyB1adv. 通常,一般
    本篇1 次 · 真题 26 句
  • annualB1adj. 每年的,年度的
    本篇1 次 · 真题 25 句
  • foundationB2n. 基础;根基
    本篇1 次 · 真题 25 句
  • highlightB2n. 最精彩的部分
    本篇1 次 · 真题 25 句
  • mannerB1n. 方式
    本篇1 次 · 真题 25 句
  • revenueB2n. (公司、组织的)收入,收益
    本篇1 次 · 真题 25 句
  • feeB1n. 费用
    本篇1 次 · 真题 24 句
  • quitB1v. 离开(工作、学校等)
    本篇1 次 · 真题 24 句
  • attributeB2n. 属性
    本篇1 次 · 真题 23 句
  • legalB1adj. 法律的
    本篇1 次 · 真题 23 句
  • routineB1n. 常规
    本篇1 次 · 真题 23 句
  • affordableB1adj. 买得起的
    本篇1 次 · 真题 22 句
  • exportB1v. 出口,输出(商品到国外)
    本篇1 次 · 真题 22 句
  • intellectualC1adj. 智力的
    本篇1 次 · 真题 22 句
  • coreB1n. 核心
    本篇1 次 · 真题 21 句
  • importB1v. 进口
    本篇1 次 · 真题 21 句
  • opposeB2v. 反对
    本篇1 次 · 真题 21 句
  • latestB1adj. 最新的
    本篇1 次 · 真题 20 句
  • externalB2adj. 外部的;外面的
    本篇1 次 · 真题 18 句
  • arouseC1v. 激起,引起(情感、反应)
    本篇1 次 · 真题 17 句
  • occasionB1n. 场合
    本篇1 次 · 真题 16 句
  • engagementB2n. 约定
    本篇1 次 · 真题 15 句
  • incrediblyB2adv. 极其,非常(表示程度)
    本篇1 次 · 真题 15 句
  • innovativeB2adj. 创新的
    本篇1 次 · 真题 15 句
  • recyclingB1n. 回收利用
    本篇1 次 · 真题 15 句
  • youthA2n. 青年时期
    本篇1 次 · 真题 15 句
  • bureauB2n. 办事处
    本篇1 次 · 真题 14 句
  • elsewhereB1adv. 在别处
    本篇1 次 · 真题 14 句
  • equityC1n. (公司的)股本,股权
    本篇1 次 · 真题 14 句
  • ongoingB2adj. 持续进行的
    本篇1 次 · 真题 14 句
  • calculateB1v. 计算
    本篇1 次 · 真题 13 句
  • headlineB1n. (报纸、网页等的)大标题,头条
    本篇1 次 · 真题 13 句
  • roofA2n. 屋顶
    本篇1 次 · 真题 13 句
  • schemeB2n. 计划
    本篇1 次 · 真题 13 句
  • surprisedA2adj. 感到惊讶的
    本篇1 次 · 真题 13 句
  • ambitiousB2adj. 有雄心的
    本篇1 次 · 真题 12 句
  • commitB2v. 承诺、保证做某事
    本篇1 次 · 真题 12 句
  • rollA2v. 滚动
    本篇1 次 · 真题 12 句
  • changingA2v. 改变
    本篇1 次 · 真题 11 句
  • coverageB2n. 新闻报道
    本篇1 次 · 真题 11 句
  • preservationB2n. 保护
    本篇1 次 · 真题 11 句
  • adjustmentB2n. 调整
    本篇1 次 · 真题 10 句
  • denyB1v. 否认
    本篇1 次 · 真题 10 句
  • detailedB2adj. 详细的,细致的
    本篇1 次 · 真题 10 句
  • rescueB1v. 营救,救援
    本篇1 次 · 真题 10 句
  • discloseC1v. 透露,公开(信息、秘密等)
    本篇1 次 · 真题 9 句
  • genuineB2adj. 真的
    本篇1 次 · 真题 9 句
  • obligationB2n. 义务
    本篇1 次 · 真题 9 句
  • arguablyC1adv. 可以说,可论证地
    本篇1 次 · 真题 8 句
  • forgeB2v. 伪造
    本篇1 次 · 真题 8 句
  • leverageC1n. 影响力
    本篇1 次 · 真题 8 句
  • turnoverB2n. 营业额
    本篇1 次 · 真题 8 句
VOCABULARY · 词汇难度分布

全文 420 词按 CEFR 难度累积覆盖

全文去重后共 420 个单词,按欧框 CEFR 等级统计。每根柱表示「该等级及以下」的累积占比(CDF),最右一柱为 100%。B2 以上(C1/C2)为高阶词,本篇共 19 个 · 约 5%。

每柱为「按 CEFR 等级及以下」的累积覆盖率(CDF)· 数据为全文去重词 420 个 · 末柱为 100%
去重总词数
420
B2 以上难词
5%
B1 及以下覆盖
80%
FAQ · 关于本篇的常见问题

常见问题

围绕本篇的答案段、来源、锚点构成、词汇难度与逐句定位,逐条给出可核对的答案。

2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇(36–45 句)的信息分别出自哪一段?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 是长篇阅读信息匹配题,共 10 句陈述(题号 36–45),需为每句找出信息所在的段落。各句答案段依次为 36 → G · 37 → B · 38 → K · 39 → E · 40 → L · 41 → D · 42 → F · 43 → J · 44 → A · 45 → H。答案段分布:A 段 1 句 · B 段 1 句 · D 段 1 句 · E 段 1 句 · F 段 1 句 · G 段 1 句 · H 段 1 句 · J 段 1 句 · K 段 1 句 · L 段 1 句。一段可对应多句、文中另有纯干扰段,单篇样本量小,分布不代表答题规律。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 的文章选自哪里?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 的阅读原文选自 2018年刊登在 Forbes(《福布斯》)上一篇标题为“No One in Fashion Is Surprised That Burberry Burnt £28 Million of Stock”(《对于巴宝莉焚烧2800万英镑存货,时尚界无人会感到意外》)的文章。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 的 10 句里强锚点、弱锚点各有几句?
按锚点强弱分诊,2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 共 强 8 句 · 弱 2 句。强锚点句含唯一的数字、专有名词或独特术语,可凭指纹近乎直达对应段;弱锚点句只有满篇可见的高频泛词,需先压出主干命题、再靠语义比对与「辨邻」排除话题相邻段才能定位。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 的词汇难度如何?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 全文去重后共 420 个单词,按 CEFR 难度累积覆盖:A1 及以下约 37%、A2 及以下约 58%、B1 及以下约 80%、B2 及以下约 95%,B2 以上(C1/C2)难词共 19 个、约占 5%。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 出现了哪些英语六级高频词?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 全文出现 155 个英语六级真题高频词(这些词在历年英语六级真题中出现的句子数均不少于 8 句)。按本篇出现次数排在前的有:brand(本篇 21 次,n. 品牌,商标; 类型,种类 | v. 给…打烙印;铭刻; 给…加污名;谴责为; 推广(品牌);宣传)、luxury(本篇 16 次,n. 奢侈品;奢华享受; 难得的乐事;享受的机会 | adj. 奢华的;豪华的)、product(本篇 14 次,n. 产品;商品; 产物;结果; 乘积)、stock(本篇 13 次,n. 库存;存货; 股票;股份; 高汤;原汤; 血统;家族; (枪的)枪托; 戏剧剧目;保留剧目 | v. 储备;贮存 | adj. 常备的;老一套的)、fashion(本篇 8 次,n. 时尚;流行款式; 方式;样子; 时装业;时尚界 | v. 制作;塑造)、million(本篇 7 次,num. 一百万;百万 | n. 百万(钱);一百万英镑/美元等; 数百万;极多)、unsold(本篇 7 次,adj. 未售出的)、consumer(本篇 6 次,n. 消费者;顾客; 消耗者;耗费…的事物; (生态系统中的)消费者)。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 36. Burberry's executives are trying hard to attribute their practice of destroying old products to miscalculated production. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 36 句的信息出自 G 段(强锚点句)。G 段定位句为「While there has been much outrage at the elitist connotation of burning goods rather than making them affordable, executives at the British fashion house are no doubt struggling to defend how they miscalculated production. The waste has been put down to burning old cosmetic stock to make way for their new beauty range.」(尽管「宁可烧也不便宜卖」的精英主义意味招致了大量愤怒,英国这家时装公司的高管们无疑正费力地为自己「误判了产量」辩解。这次的浪费被归因于烧掉旧化妆品库存,以便给新美妆线腾出位置。)。陈述句是对原文的同义改写(executives are trying hard to attribute their practice of destroying old products ↔ executives at the British fashion house are no doubt struggling to defend how they miscalculated production;miscalculated production ↔ miscalculated production)。与之话题相邻的 A 段、I 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 37. Selling products at a discount will do greater harm to luxury brands than destroying them. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 37 句的信息出自 B 段(强锚点句)。B 段定位句为「The practice of destroying unsold stock, and even rolls of unused fabric, is commonplace for luxury labels. Becoming too widely available at a cheaper price through discount stores discourages full-price sales.」(销毁未售出库存、甚至整卷未用过的面料,在奢侈品牌里很常见。如果商品通过折扣店以更低价大量铺货,反而会打击正价销售。)。陈述句是对原文的同义改写(Selling products at a discount ↔ Becoming too widely available at a cheaper price through discount stores;do greater harm to luxury brands than destroying them ↔ discourages full-price sales)。与之话题相邻的 F 段、G 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 38. Imitated Burberry products discouraged luxury consumers from buying its genuine products. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 38 句的信息出自 K 段(强锚点句)。K 段定位句为「Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely imitated by cheap, imitation brands. It deterred luxury consumers who found their expensive clothing more closely associated with working-class youth culture than a prestigious heritage fashion house.」(十五年前,Burberry 正处危机:它的标志性格纹被廉价山寨品牌大量仿冒,劝退了那些高端消费者——这些消费者发现这种本应昂贵的衣服,更像和工薪青年文化挂钩,而非一家有底蕴的高端时装品牌。)。陈述句是对原文的同义改写(Imitated Burberry products ↔ their signature check pattern was widely imitated by cheap, imitation brands;discouraged luxury consumers from buying its genuine products ↔ It deterred luxury consumers who found their expensive clothing more closely associated with working-class youth culture)。与之话题相邻的 B 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 39. Staff members of a luxury brand may buy its old stock at cheaper prices, but they are not allowed to resell them. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 39 句的信息出自 E 段(强锚点句)。E 段定位句为「Ahmed Bouchfaa, who claimed to work for Louis Vuitton, responded that the brand holds sales of old stock for staff members twice a year. Items which have still not sold after several sales are destroyed. He goes on to disclose the strict guidelines around the employee sales: You may buy gifts for someone, but they track each item, and if your gift ends up online they know who to ask.」(声称在 Louis Vuitton 任职的 Ahmed Bouchfaa 回应称,该品牌每年办两次面向员工的旧库存特卖;若几次特卖之后仍卖不掉,就会被销毁。他进一步透露员工特卖的严格规定:你可以买来送人,但他们会追踪每一件商品,如果你送的礼物出现在网上,他们清楚该找谁问话。)。陈述句是对原文的同义改写(Staff members of a luxury brand may buy its old stock at cheaper prices ↔ the brand holds sales of old stock for staff members twice a year;they are not allowed to resell them ↔ they track each item, and if your gift ends up online they know who to ask)。与之话题相邻的 D 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 40. In future traditional luxury brands will have to adapt their business strategies to the changing concepts of luxury. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 40 句的信息出自 L 段(弱锚点句)。L 段定位句为「Things like health, enlightenment, and social and environmental responsibility are the new luxuries. These all come from within, not without. That's the challenge that traditional luxury brands will have to contend with in the mid- to long-term future.」(健康、觉悟、社会与环境责任,这些才是新的奢侈。它们都来自内在,而非外在。这正是传统奢侈品牌在中长期未来必须正视的挑战。)。陈述句是对原文的同义改写(traditional luxury brands will have to adapt their business strategies ↔ That's the challenge that traditional luxury brands will have to contend with in the mid- to long-term future;the changing concepts of luxury ↔ Things like health, enlightenment, and social and environmental responsibility are the new luxuries;In future ↔ in the mid- to long-term future)。与之话题相邻的 B 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 41. One luxury brand employee quit her job because she simply couldn't bear to see the destruction of unsold products. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 41 句的信息出自 D 段(强锚点句)。D 段定位句为「My job was to toss items in boxes so they could be sent to be burned. It was killing me inside because all that leather and fur went to waste and animals had died for nothing. I couldn't stay there any longer, their business practices threw me off the roof. She has since worked with another high-profile, luxury label.」(我的工作是把货品扔进箱子,然后送去焚烧。这让我心如刀割,因为那么多皮革皮草都被白白浪费,动物白死了。我再也待不下去了,他们的做法把我逼疯了。她此后转去了另一家知名奢侈品牌任职。)。陈述句是对原文的同义改写(One luxury brand employee quit her job ↔ I couldn't stay there any longer;she simply couldn't bear to see the destruction of unsold products ↔ It was killing me inside because all that leather and fur went to waste)。与之话题相邻的 E 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 42. Destroying old stock is a practice not just of luxury brands but of less prestigious fashion brands. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 42 句的信息出自 F 段(强锚点句)。F 段定位句为「Richemont, who owns several luxury brands, hit the headlines in May for taking back £437 million of watches for destruction in the last two years to avoid marked-down prices. It's not just luxury brands either. In October last year, a Danish TV show exposed H&M for burning 12 tonnes of unsold clothing since 2013.」(拥有多个奢侈品牌的 Richemont 在五月登上头条,因其过去两年回收并销毁了价值 4.37 亿英镑的手表,以避免降价销售。这种做法不止奢侈品牌在做。去年十月,一档丹麦电视节目曝光了 H&M 自 2013 年起焚烧 12 吨未售衣物。)。陈述句是对原文的同义改写(Destroying old stock is a practice not just of luxury brands but of less prestigious fashion brands ↔ It's not just luxury brands either;less prestigious fashion brands ↔ H&M for burning 12 tonnes of unsold clothing since 2013)。与之话题相邻的 C 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 43. Burberry is working with a partner to make full use of leather materials to reduce waste. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 43 句的信息出自 J 段(强锚点句)。J 段定位句为「Co-founder Kresse Wesling said, Late last year we launched an ambitious five-year partnership with the Burberry Foundation. The main aim of this is to scale our leather rescue project, starting with off-cuts from the production of Burberry leather goods.」(联合创始人 Kresse Wesling 说:去年年底,我们和 Burberry 基金会启动了一项雄心勃勃的五年合作。它的主要目的是扩大我们的「皮革拯救项目」,从 Burberry 皮具生产的边角料做起。)。陈述句是对原文的同义改写(Burberry is working with a partner ↔ Late last year we launched an ambitious five-year partnership with the Burberry Foundation;to make full use of leather materials to reduce waste ↔ to scale our leather rescue project, starting with off-cuts from the production of Burberry leather goods)。与之话题相邻的 I 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 44. Burberry's plan to destroy its unsold products worth millions of dollars aroused public indignation. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 44 句的信息出自 A 段(弱锚点句)。A 段定位句为「Last week, Burberry's annual report revealed that £28.6 million worth of stock was burnt last year. The news has left investors and consumers outraged but comes as little surprise to those in the fashion industry.」(上周,Burberry 的年报披露其去年焚烧了价值 2860 万英镑的库存。这则新闻让投资者和消费者愤怒不已,但对行业内人士而言并不令人意外。)。陈述句是对原文的同义改写(Burberry's plan to destroy its unsold products worth millions of dollars ↔ £28.6 million worth of stock was burnt last year;aroused public indignation ↔ The news has left investors and consumers outraged)。与之话题相邻的 E 段、G 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 45. Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show did not turn out to be as effective as expected. 这句陈述的信息出自第几段?为什么?
2021年12月英语六级真题第1套 长篇阅读(信息匹配) 第 1 篇 第 45 句的信息出自 H 段(强锚点句)。H 段定位句为「In September 2016, Burberry switched to a see now, buy now catwalk show format. The move was a switch to leverage on the coverage of their fashion week show to make stock available immediately to consumers. While Burberry announced record-breaking online reach and engagement, there has been little evidence to suggest that the strategy has had a significant effect on sales, particularly as the hype slows across the season.」(2016 年 9 月,Burberry 转向了「看秀即买」的秀场模式。此举意在借助时装周秀场的曝光,让消费者立刻就能买到商品。尽管 Burberry 宣称线上的触达与互动「破纪录」,但几乎没有证据表明该策略对销量有显著拉动,尤其当一整季中炒作热度逐渐降温后。)。陈述句是对原文的同义改写(Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show ↔ Burberry switched to a;did not turn out to be as effective as expected ↔ there has been little evidence to suggest that the strategy has had a significant effect on sales)。与之话题相邻的 I 段虽含相近关键词,但并非该信息的真正出处,需逐一排除。

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